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24/03/2016

British Technology Heads To NAB

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British technology will take centre stage at this year's NAB Show in Las Vegas, 18 – 21 April.

Over 30 British exhibitors, backed by UK Trade and Investment (UKTI), supported by techUK, and managed by export specialists Tradefair, will be at the show to demonstrate their latest products and services.

UKTI is also providing financial support for nearly 20 other British companies through grants from its Tradeshow Access Programme (TAP).

The National Association of Broadcasters is the premier trade association for broadcasters in North America, and its annual conference and exhibition is the largest worldwide show in the broadcast sector. NAB Show brings exhibitors and delegates from around the world to exchange knowledge, expertise, and technologies to advance their knowledge base, business, and the industry as a whole.

At this year's show, Tradefair's pavilions will be visible under the 'Technology is GREAT Britain & Northern Ireland' brand. Tradefair also provides meeting and hospitality facilities at each pavilion and ensures that each participating UK company can engage with delegates who will benefit most from their respective products and services.

UKTI underpins the initiative and provides special support services to enable newer companies to establish their credentials and maximise export opportunities around the globe. Established British companies who typically coordinate their own exhibition presence at NAB can also take advantage of the range of on-site UKTI and Tradefair services and support.

Mark Birchall, Tradefair Managing Director, said: "We ensure that all British companies, whether directly or indirectly supported by the UKTI scheme, have the facilities to boost their business and extract premium value from the show. Our programme has been hugely successful in the past as visitors actively seek out British pavilions to find business partners with the industry's most innovative products, services, and technologies."

Image: NAB Show '14. Courtesy of BFV/4rfv.

(JP)
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