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10/10/2003

Sherbet add Pick to mix

Martyn Pick has joined the Sherbet roster of directors, after twelve years at Bermuda Shorts.
Sherbet Producer and MD Jonathan Bairstow and Producers Rachel Matchett and Jayne Bevitt feel that Pick’s work fits seamlessly into the Sherbet house reel.
“Martyn’s work has developed substantially over the last few years by exploiting the new accessibility of digital technology. It has the individuality, strength and sophistication that we look to support and nurture at Sherbet. He feels that Sherbet will provide him with the backing he needs to further his career in commercials and personal projects,” said Bairstow.
Pick has recently Directed two stunning campaigns for ADM through FCB and a high energy live action and animation mix for Budweiser through DDB. ADM won the Gold plaque at the Chicago International Film festival.
His short films have also been highly acclaimed and won various awards.
Pick said: “I’m really looking forward to working with Sherbet because of the standard of work they have produced over the last six years. Their reputation is second to none in the industry. They produce top quality commercials and also break new ground and win big awards in independent shorts and TV series work. I’m sure my work in both animation and live action will benefit as a result of joining forces with them.”
(GB)
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