Menu
BROADCAST FILM AND VIDEO DIRECTORY
Broadcast News
11/11/2015
Why Your Marketing Mix Will Benefit From Animation – Every Time
Online video is currently hot, hot property.
The online community are looking to web-based video to educate, entertain, and inform. With many organisations adding well-crafted animated videos to the front-end of their sites to grab audience attention online video is definitely the next big marketing frontier.
Video is expected to account for 69% of online traffic, and 64% of marketers are agreeing that it will play an gargantuan role in their future strategies. This tells us that video is gaining momentum.
It's even said that online video will eventually eclipse social media in popularity. But what is it that drives people to view an animation over reading content?
Here are three simple reasons why we're all watching:
People Trust Video
Unlike text-based sources, where it's hard to tell quickly if one article is more trustworthy than another, animated videos are incredibly immediate. When people come across a well made video, they pay attention – because they know it took time and expertise, and not just anyone could have made it.
Animated videos are shareable
People don't share every video – they only share the good content – the videos that are worth sharing. People share videos that matter to them – because they make them smile, because they are interesting, or because they are moving. Good video will get shared.
Animation is memorable
Watching video stimulates a broad range of senses – auditory, visual and gestural, which makes viewers more likely to remember what they've seen. The right combination of music, narration and animation can allow viewers to experience the whole range of human emotion.
That's why animated explainer videos are a great marketing tool – they shorten your sales cycle, increase conversions, and hopefully boost sales. Online video is no flash-in-the-pan; it's a crucial and powerful element to a well-rounded marketing strategy. If you're not making use of video yet, you'll need to do it soon if you want your business to thrive online.
www.savageandgray.co.uk
The online community are looking to web-based video to educate, entertain, and inform. With many organisations adding well-crafted animated videos to the front-end of their sites to grab audience attention online video is definitely the next big marketing frontier.
Video is expected to account for 69% of online traffic, and 64% of marketers are agreeing that it will play an gargantuan role in their future strategies. This tells us that video is gaining momentum.
It's even said that online video will eventually eclipse social media in popularity. But what is it that drives people to view an animation over reading content?
Here are three simple reasons why we're all watching:
People Trust Video
Unlike text-based sources, where it's hard to tell quickly if one article is more trustworthy than another, animated videos are incredibly immediate. When people come across a well made video, they pay attention – because they know it took time and expertise, and not just anyone could have made it.
Animated videos are shareable
People don't share every video – they only share the good content – the videos that are worth sharing. People share videos that matter to them – because they make them smile, because they are interesting, or because they are moving. Good video will get shared.
Animation is memorable
Watching video stimulates a broad range of senses – auditory, visual and gestural, which makes viewers more likely to remember what they've seen. The right combination of music, narration and animation can allow viewers to experience the whole range of human emotion.
That's why animated explainer videos are a great marketing tool – they shorten your sales cycle, increase conversions, and hopefully boost sales. Online video is no flash-in-the-pan; it's a crucial and powerful element to a well-rounded marketing strategy. If you're not making use of video yet, you'll need to do it soon if you want your business to thrive online.
www.savageandgray.co.uk
Useful Links
More Animation Stories
20/12/2018
The Screenskills Animation Council To Relaunch In 2019
The ScreenSkills Animation Skills Council has announced it will re-launch in the new year under new leadership. Tom Box, Co-founder and Managing Direc
The Screenskills Animation Council To Relaunch In 2019
The ScreenSkills Animation Skills Council has announced it will re-launch in the new year under new leadership. Tom Box, Co-founder and Managing Direc
19/06/2017
Lola Delivers VFX For New Teletubbies
Lola has completed 120 episodes as sole VFX vendor on the new version of CBeebies series Teletubbies. The show, which originally aired 20 years ago, s
Lola Delivers VFX For New Teletubbies
Lola has completed 120 episodes as sole VFX vendor on the new version of CBeebies series Teletubbies. The show, which originally aired 20 years ago, s
08/06/2017
Boulder Media To Open Second Studio
Boulder Media has announced that it is to open a second studio in Dublin. The 1,850 sq m space will feature an open floor plan across two levels. Loca
Boulder Media To Open Second Studio
Boulder Media has announced that it is to open a second studio in Dublin. The 1,850 sq m space will feature an open floor plan across two levels. Loca
20/09/2016
50 Million Views And Counting...
Lunar Animation, in co-operation with Outfit7 Limited, has released a new cinematic trailer to accompany their latest game, Talking Tom Gold Run. Rele
50 Million Views And Counting...
Lunar Animation, in co-operation with Outfit7 Limited, has released a new cinematic trailer to accompany their latest game, Talking Tom Gold Run. Rele
01/09/2016
Successful Debut For Animation Base Camp
The inaugural Animation Base Camp comes to a close this week, Friday 02 September, as 15 animation graduates complete a trainee programme working with
Successful Debut For Animation Base Camp
The inaugural Animation Base Camp comes to a close this week, Friday 02 September, as 15 animation graduates complete a trainee programme working with
23/08/2016
Animation: A Powerful Marketing Tool
How To: The Animation Process from Salamandra Design & Digital Ltd on Vimeo. Are you serious about your digital marketing and online presence? Is you
Animation: A Powerful Marketing Tool
How To: The Animation Process from Salamandra Design & Digital Ltd on Vimeo. Are you serious about your digital marketing and online presence? Is you
07/03/2016
Explainer Videos: Putting Fun Into Function?
Long gone are the days when people read lengthy blocks of text scattered with the odd diagram whilst trying to find out about the latest product or se
Explainer Videos: Putting Fun Into Function?
Long gone are the days when people read lengthy blocks of text scattered with the odd diagram whilst trying to find out about the latest product or se
20/11/2015
Animated Characters Bring Marketing To Life
How 'hiring' an animated character can bring your marketing message to life. As part of our ongoing animation work for a range of clients who prefer a
Animated Characters Bring Marketing To Life
How 'hiring' an animated character can bring your marketing message to life. As part of our ongoing animation work for a range of clients who prefer a
11/11/2015
Why Your Marketing Mix Will Benefit From Animation – Every Time
Online video is currently hot, hot property. The online community are looking to web-based video to educate, entertain, and inform. With many organisa
Why Your Marketing Mix Will Benefit From Animation – Every Time
Online video is currently hot, hot property. The online community are looking to web-based video to educate, entertain, and inform. With many organisa
09/11/2015
Using Animation As An Online Strategy
Why you should be using animation as part of your online strategy... A considered and crafted animation can pay dividends in your overall communicatio
Using Animation As An Online Strategy
Why you should be using animation as part of your online strategy... A considered and crafted animation can pay dividends in your overall communicatio
