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11/11/2015

Broadcasters Benefit From The Cloud

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Today's broadcast landscape is undergoing significant changes, as TV networks look to address consumer demand for personalized content, including advertisements, on every screen. By K.A. Srinivasan, Co-Founder, Amagi.

A Yahoo survey found that compared to general ads, many consumers find personalized ads to be more engaging (54 percent), educational (52 percent), time-saving (49 percent), and memorable (45 percent). If TV networks want to keep up with the latest market trends and stay competitive, they need to make regionalized feeds a part of their business plan.

Yet, delivering regionalized content is challenging with traditional satellite- and fiber-based playout methods. Broadcasters need a playout strategy that is much more efficient and affordable, streamlining the distribution of video content on a global scale.

Recently, the cloud has emerged as the ideal solution, increasing the scalability of broadcasters' managed playout and disaster recovery operations while enabling seamless transport of television content and an overall reduction in infrastructure expenses. Broadcasters can leverage the cloud to optimize content regionalization in three key ways.

Improve Content Delivery and Playout Management
Setting up an additional satellite feed in order to prepare and deliver video content to accommodate regional preferences such as language or local advertising restrictions is expensive in terms of the ROI that can be achieved.

Cloud-based services can be leveraged to either augment existing satellite-based delivery infrastructure for regionalization or implement a full-fledged edge playout to distribute targeted content. In the first case, broadcasters can push local content via cloud to desired operator headends where advanced IRDs can seamlessly replace content downlinked from satellites for further distribution. In the second case, broadcasters can set up a dedicated regional feed using a cloud-based infrastructure and edge playout platforms. With cloud-based services, broadcasters can quickly originate and distribute video content to platforms and affiliates worldwide, without incurring high CAPEX while minimizing OPEX.

Reduce Asset Management Costs
Given the large amount of video files that broadcasters are handling nowadays, asset management can be expensive. When regionalized feeds are added to the mix, the cost of storing content in large proprietary data centers and tape archives escalates even further. With asset management on the cloud, broadcasters can store and archive all necessary content without making a large capital investment. Aside from cost savings, a cloud-based approach to asset management is also more flexible, allowing broadcasters to alter the content on demand, and reformat it for VOD and OTT multiscreen delivery, as well as collaborate across multiple locations. With file-based replication built-in, asset management on the cloud is completely reliable in the event of a disaster.

Streamline Post Production
In the broadcast world, post-production can be a long and drawn out process, involving content transfers between editing and delivery locations. With cloud technology, post production is more seamless. Master content can be uploaded to a secure cloud, whereby low-resolution versions are used throughout editing as opposed to the high-res files, reducing transfer times. Since all master content resides in one location and is backed up on the cloud, it is more secure.

Adopting a cloud-based post-production workflow for content regionalization purposes also enables broadcasters to gain agility, as the entire workflow is location-independent. During the editing process, TV networks can apply subtitles and voice-overs to content meant for multiple worldwide locations to address viewers' varying language requirements.

Conclusion
Utilizing a cloud-based playout and regionalization platform for file-based tasks such as content delivery and playout, media asset management, subtitle editing, disaster recovery, and more, broadcasters can speed up operations, increase flexibility, and lower OPEX and CAPEX, optimizing the distribution of television content to any corner of the world.

www.amagi.com

(JP/LM)
Solidmate Ltd Memory Card Hire London

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