Broadcast News

Bookmark and Share
26/02/2002

Framestore CFC complete Levi's commercial

Framestore CFC have completed work on Levi's 'Odyssey' commercial, the first major project delivered by the company since their inception at the end of 2001.
Launched on the February 21, 'Odyssey', which spotlights Levi's Engineered Jeans, is one of the most spectacular showcases yet devised by the company's longtime agency Bartle Bogle Hegarty. The agency went to acclaimed director Jonathan Glazer to develop and realize the project, and to Framestore CFC to provide the visual effects expertise necessary to support their ambitious vision.
The 60-second spot opens as a young man opens the door of a dingy, anonymous apartment. He turns and walks back from the opened door, a determined glint in his eye. With a rush he hurls himself through the door towards the other side of the adjacent room and, unstoppably, right through its brick wall. Bricks and mortar explode and shatter around him as he continues to run. Rather than being slowed down by the series of walls he encounters, he actually seems to be accelerating.
We see that a young woman has joined him in this fantastical bid for freedom. She is running parallel with him, similarly crashing through the walls. The pair reach a stairwell where they pause, acknowledging each other for the first time. A look of understanding passes between them. We now see the outside of the building as the pair crash through the final wall. We cut to some woodland, through which the young couple continue to pelt. It takes a second to realize that they are not rushing past trees, but rather up them, defying the laws of gravity and reason. Finally, reaching the tops of their trees, they do not pause but fling themselves upwards, still running, into a spectacularly beautiful night sky.
Jonathan Glazer's commercials have won innumerable awards, and his relationship with Framestore CFC has been long and fruitful. CFC helped him to create the Guinness 'Surfer' and 'Dreamer' spots, U.N.K.L.E.'s 'Rabbit in Your Headlights' video, as well as many other commercial and film collaborations.
Framestore CFC, www.framestore-cfc.com
(GB)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

04/08/2017
RTS Opens Entries For Student Television Awards 2018
The Royal Television Society (RTS) has opened entries for the RTS Student Television Awards 2018. The awards recognises work created by undergraduate
05/10/2017
Trickbox TV Opens New Warehouse HQ
Trickbox TV has further expanded its business with the opening of a new warehouse headquarters, located in South East London. The facility, which is s
10/05/2017
New EditShare Single-Node XStream EFS 200 And 300 Series Opens Doors
The solution delivers more affordable, high-performance, scale-out storage options for small to mid-size productions. Until today, the only option for
08/05/2017
Pixit Media Opens New Offices
Pixit Media has announced the opening of two new offices. The news follows the company's recent merger with ERA. One of the new offices is located in
04/05/2017
BroadStream Opens New Support Centre And Launches Task Force
BroadStream Solutions has announced it is restructuring its internal resources to support expected growth across the Americas and Asia. As part of the
15/08/2017
Stewart Purvis To Run For The Steve Hewlett Memorial Fund
Stewart Purvis, the former Chief Executive of ITN and Ofcom regulator, is to compete in the Great North Run for the Steve Hewlett Memorial Fund, an ap
23/06/2017
Dynaudio Announces New Series of In-Wall and In-Ceiling Loudspeakers
Dynaudio has announced that it is bringing the technical innovation and uncompromising sound quality of its free-standing hi-fi and pro-audio loudspea
10/05/2017
Production News : BBC Three Commissions 'The Young Offenders'
BBC Three has given the go-ahead to a new series of Irish comedy The Young Offenders. In association with RTÉ, BBC Three and BBC Comedy have commissio
08/09/2017
HPA Opens 2018 Tech Retreat Call For Papers
The Hollywood Professional Association (HPA) has opened the call for proposals for the 2018 HPA Tech Retreat. The event will take place 19 – 23 Februa
25/03/2002
Digital secret of Xbox's 'Mosquito' ad revealed
Framestore CFC have completed post-productoin work on an advertisement for Microsoft's Xbox that spares no expense and boasts a cast of thousands. Lik
22/09/2017
Framestore Delivers VFX For British Spy Film
Article credit: Framestore. Matthew Vaughn's sequel to 2014's Kingsman: Secret Service sees the cast join forces with the Southern charm of the Americ
13/12/2001
FRAMESTORE AND CFC UNITE
EUROPE’S leading film and television digital imaging and effects team have announced the ‘next generation Framestore CFC’ - a single new company, enco
12/04/2002
Framestore's cutting edge effects for 'Blade 2'
UK cinema-goers across will have been enjoying Framestore CFC's work on the film 'Blade 2'. The blockbuster film features over 180 of Framestore CFC's
17/09/2002
Post future arrives served up with Waffles
Framestore CFC has recently completed work on a landmark TV commercial 'Cow and Bear' for Kellogg's Eggo Waffles. The 30-second spot, which aired on U
25/02/2008
Framestore CFC Bears A Roaring Success At Oscars
Framestore CFC's visual effects work was honoured at the 80th Annual Academy Awards, which took place at the Kodak Theatre in Hollywood.