Iconoclast, Superprime Unveil Partnership

Iconoclast has announced a new partnership with LA production house, Superprime.

The move will create a roster featuring some of the best filmmakers and storytellers today, including Oscar-nominated directors Terrence Malick (Tree of Life), Paul Thomas Anderson (There Will Be Blood, Inherent Vice), and Oscar-winner Martin Scorsese (The Departed, Taxi Driver, Wolf of Wall Street), all of which will now be accessible to the European Advertising market.

In addition to filmmakers, Superprime will bring seasoned talent to the table including Fine Art photographer & director David LaChapelle, documentary filmmaker Matthew Heineman, and comedy performer-turned-director Jason Bateman, alongside the likes of Samuel Bayer, Scott Cooper, James Gray (UK only), Samir Mallal (UK only), The Malloys, Ben Quinn and Eli Sverdloy (France only).

The move will build on Iconoclast's existing talent, which includes Romain Gavras, Gustav Johansson, Gus Van Sant and Harmony Korine, adding Superprime's collection of Hollywood A-listers and skilled TVC craftsmen across the UK and French markets.

Creating a hub for storytellers, the partnership will seek to evolve and build talent, while managing and furthering the commercial careers of the already-established directors. The collaboration will continue to focus on creating unique filmmaking experiences alongside agencies and brands globally.

Anna Smith, Iconoclast UK's Managing Director, said: "We are extremely honoured to be partnering with Superprime. This is a game-changing collaboration of the best directorial talent in the industry today. For European agencies to now have access through Iconoclast to some of the most renowned filmmakers in the world will only serve to elevate our creative industry further – we are looking forward to producing our first commercial with them."

Rebecca Skinner, Superprime's MD/EP, added: "Joining forces with a company such as Iconoclast felt like such a natural partnership and a great way to match our directors with some of the best creative being done today. We couldn't be happier to work with a like-minded company who is as committed as we are to making strong content across all markets."

The partnership is in place, and the directors will be available to work within Iconoclast's French and UK territories, effective immediately.

www.iconoclast.tv

www.superprimefilms.com

(JP)