Broadcast News

Bookmark and Share
03/09/2003

Maxtor enhance reseller marketing programmes

Maxtor has enhanced its 'channel program' offerings with new tools and services designed to help resellers, system integrators and builders stay competitive and address new storage markets.
Additions to the Maxtor VIP Partner Program include a new online, interactive training program.
“Maxtor's goal is to drive value into the channel by providing innovative tools, expanded resources and online programs to help our resellers succeed,” said Rachel Forke, director of channel marketing at Maxtor. “Resellers work in one of the most competitive segments of the IT industry, so we’ve designed our entire channel program to help them develop and support a loyal, growing customer base. We value this community as they are critical in helping us to expand our brand in the small business, vertical and emerging market segments.”
The online training program is designed for resellers around the globe to not only gain knowledge about Maxtor hard drives, but to better position them in a range of storage applications. Created with a “spy” theme, there will be 10 online sessions offered from now until the end of 2003.
(GB)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

16/02/2024
ITV Releases Marketing Promo For Celebrity Big Brother
ITV has released its new marketing promo for the new series of Celebrity Big Brother. The promo for the series - which launches on ITV1 and ITVX this
08/09/2023
Synthax Audio UK Appoints Head Of Sales & Marketing
Synthax Audio UK has appointed Neil Johnston to the position of Head of Sales and Marketing. With over 20 years of experience in the Pro Audio industr
08/09/2023
Limecraft Appoints Head Of Marketing
Limecraft has appointed Stuart Russell to the newly created role of Head of Marketing. He has worked in the media and entertainment industry for 13 ye
27/03/2024
Arrow Media Targets Story-Telling With Limecraft Online Content Management
Arrow Media, an award-winning producer of documentary, factual and non-scripted content, creates high quality programming covering a wide range of sub
11/12/2023
Channel 4 Improves Advertisers' Impact
Channel 4 has revealed the results of a UK-first public trial with 15 brands on new streaming ad formats which deliver an 81% boost in long-term brand
04/12/2023
Channel 4's Ally Castle And Louisa Compton Recognised For Their Outstanding Work
Channel 4's Ally Castle and Louisa Compton have been recognised for their outstanding work at the Women In Film & Television UK Awards 2023, which cel
29/11/2023
Matrox Video Launches Single-Channel Maevex 7100 Series AVC/HEVC 4K60 Encoders
Matrox® Video has launched the new Matrox Maevex 7100 Series of single-channel 4K60 AVC/HEVC encoders. These two new lower-cost members of the Maevex
25/06/2002
Maxtor release next-generation Atlas hard drive family
Maxtor Corporation, a worldwide leader in hard disk drives and data storage solutions, have announced the release of their fourth-generation 10K SCSI
08/03/2024
Channel 4 Appoints Chief Financial Officer
Channel 4 has appointed Lucy Thomas as Chief Financial Officer. In this newly created Executive role, reporting directly to Chief Executive Alex Mahon
07/03/2024
Humly Continues To Build Out Its Global Channel Partner Network
Humly continues to aggressively build out its global channel partner network to bring its increasingly recognised brand of workplace solutions to more
07/03/2024
ComLine Joins Vizrt's List Of Channel Partners
Vizrt has announced that ComLine has joined the company's growing list of channel partners. With the convergence of the proAV and broadcast sectors, m
01/03/2023
Utelogy Joins The Barco ClickShare Alliance Program
Utelogy Corporation has joined the Barco ClickShare Alliance Program as a validated technology partner, extending the capabilities of its software pla
08/08/2023
Channel 4 Commissions 14th Floor
Channel 4 has commissioned a new series from 14th Floor through the broadcaster's Diverse Indie Fund. The four-part series will follow Alan Cumming as
25/03/2024
Channel 4 Launches Untapped
Channel 4 is launching Untapped, a ground-breaking commercial initiative to invest in entrepreneurs who have traditionally been overlooked by the VC e
13/03/2024
Playbox Neo Announces Refinements To Its Broadcast Playout And Channel Branding Solutions
PlayBox Neo has announced new refinements to its range of broadcast playout and channel branding solutions. These include additional creative function