IABM Announces Partnership With DPP

IABM has announced it is to partner with new entity DPP Ltd.

From 1 April, the Digital Production Partnership, an informal collaboration between BBC, ITV and Channel 4, will become a not-for-profit company limited by guarantee known as DPP Ltd.

IABM is in discussions with DPP on the twin objectives of establishing a means to sustain the success of the DPP initiative, while balancing the commercial and organisational challenges of doing so.

Peter White, IABM CEO, commented: "The DPP has been an outstanding example of content creators, content distributors and technology providers working openly together to achieve a mutual goal. However, sustaining what has been achieved is not without cost. The IABM as a not for profit trade association is seeking to use its resources to help the DPP develop a model that will secure IABM members engagement going forward and ensure an ongoing commitment to their work."

www.theiabm.org

(CD/MH)