Broadcast News

Bookmark and Share

Rushes post bouncing Babybel spot

Rushes have completed post on a new spot for Babybel.
Entitled 'The Chase', every time the spot's protagonist attempts to eat his Mini Babybel it gets knocked out of his hand and rolls away from him. It bounces off a car bonnet, into a bus and out again, onto a window cleaner's platform as they ascend then rolls down a girder and bounces off an umbrella. From the umbrella the Babybel bounces onto a tree and into a boy's hand, the central character follows and just as the boy hands him the Babybel, it slips from his grasp and the chase begins again.
Rushes Producer Vittorio Giannini said: "The brief was to keep the cheese photorealistic while it had to roll down roads, bounce off statues and trees, enter a bus and land in a lady's hat just as part of its journey around town. It was decided to make the cheese entirely in 3D to combine with the live action plates. 3D operator Craig Travis attended the shoot in Vancouver. While discussing certain shots with the director, Craig also took in live video feeds from the shoot and previsualised certain shots to make sure timings and angles would work. The client was also very happy to see how their product would appear in certain shots and discussions about animation had already begun. Back in London we placed the unrendered 3D cheese into the offline cut, speeding up the signing off process. Adrian Seery graded the selected shots in CReality and then Inferno operator Duncan Malcolm began the process of putting it all together. In the park shots Duncan scanned in stills of buildings and composited them into the landscape to create a park within the city. He then took all the 3D lighting and texture passes and blended them into the live action shots. The end product is a very clever and entertaining spot that will be shown in the UK and across Europe."
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

SIS LIVE Confirms CABSAT 2018 Appearance
SIS LIVE has announced that it will demonstrate its Anylive and Gateway Service at CABSAT 2018 in January. SIS LIVE's Anylive fibre network provides p
Bexel Supplies Infrastructure For Katy Perry Live Stream
Bexel, as part of its partnership with Fly on the Wall Entertainment, has delivered a complete broadcast infrastructure for Katy Perry's recent 'Witne
Alias Hire Invests In The Live U LU-400
Alias Hire had been investigating the various products of mobile SIM based products for a few years prior to when we purchased our Live U (LU-400) dev
Telestream Announces Latest Version Of Lightspeed Live Stream
Telestream has announced the latest version of Lightspeed Live Stream, its enterprise-class live multiscreen encoding, packaging and distribution syst
NFTS Launches Live TV Simulator Course
The National Film and Television School (NFTS) has launched a Live TV Simulator Sports Production course in partnership with HBS Broadcast Academy, th
SIS LIVE, ABS Launch New Platform
SIS LIVE and ABS have announced a new dedicated solution for OU services. The SIS LIVE Gateway Service solution for ABS Occasional Use services was an
BBC To Live Stream From Edinburgh Festivals
The BBC has announced that it is to live stream performances from the Edinburgh Festivals in the latest experiment from its Research & Development tea
JVC JY-HM360 Handheld Camcorder Makes The Perfect Live Event Companion
JVC has introduced the JY-HM360 handheld HD camcorder, ideal for use by event videographers. It features a 1/2.3-inch 18.9 megapixel back-illuminated
GLOOKAST Delivers Live Ingest Control At IBC
GLOOKAST has announced that it will be launching Gloobox LiveOps, a multiviewer-based live ingest control application, at IBC. Gloobox LiveOps allows
Axon To Demo Live IP Interoperability At IBC
With IP now a reality, there are still challenges to overcome, such as fast and seamless switching, network management and IP control and monitoring.
Groovy Gecko Provides Live Video Services To Lumos
Groovy Gecko has delivered a live video stream for the latest fundraising campaign of J.K. Rowling's children's charity, Lumos. The fundraising event
GMIT Launch Enhanced RelayCaster For Live Content Contribution
GMIT will showcase its newly acquired RelayCaster and CodecCaster products for the first time at IBC2017 since acquiring the technology of Motama GmbH
Barix Audio Bring Live Cosmic Radio Garden To Montana's KFGM
Bringing her unique freeform radio style to Missoula Community Radio listeners over the airwaves and online, veteran deejay Nancy Walton is using Bari
Production News : BBC Announces New Live Broadcast Music Show
The BBC has announced a brand new six-part music series to be broadcast live on BBC One this autumn and featuring the biggest UK and international mus
TNP Broadcasts Live For PoloCam TV
TNP Broadcast has provided IP Uplinks, signal routing and multiple feeds using its new IP VR360 Uplink and 4K production vehicle for the 2017 Queens C