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28/08/2003

Rushes post bouncing Babybel spot

Rushes have completed post on a new spot for Babybel.
Entitled 'The Chase', every time the spot's protagonist attempts to eat his Mini Babybel it gets knocked out of his hand and rolls away from him. It bounces off a car bonnet, into a bus and out again, onto a window cleaner's platform as they ascend then rolls down a girder and bounces off an umbrella. From the umbrella the Babybel bounces onto a tree and into a boy's hand, the central character follows and just as the boy hands him the Babybel, it slips from his grasp and the chase begins again.
Rushes Producer Vittorio Giannini said: "The brief was to keep the cheese photorealistic while it had to roll down roads, bounce off statues and trees, enter a bus and land in a lady's hat just as part of its journey around town. It was decided to make the cheese entirely in 3D to combine with the live action plates. 3D operator Craig Travis attended the shoot in Vancouver. While discussing certain shots with the director, Craig also took in live video feeds from the shoot and previsualised certain shots to make sure timings and angles would work. The client was also very happy to see how their product would appear in certain shots and discussions about animation had already begun. Back in London we placed the unrendered 3D cheese into the offline cut, speeding up the signing off process. Adrian Seery graded the selected shots in CReality and then Inferno operator Duncan Malcolm began the process of putting it all together. In the park shots Duncan scanned in stills of buildings and composited them into the landscape to create a park within the city. He then took all the 3D lighting and texture passes and blended them into the live action shots. The end product is a very clever and entertaining spot that will be shown in the UK and across Europe."
(GB)
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