NOW TV Launches New Brand Identity

Online TV streaming service NOW TV has today launched its new TV ads as part of a major new integrated campaign that reflects its colourful new logo and brand identity, as it rebrands for the first time since its launch in July 2012.

The theme of the campaign, created by WCRS, is 'digital magic' and will initially feature four vine-style 20 second magic TV ads and seven digital pieces of content to showcase the benefits of NOW TV. The insight for the campaign is that NOW TV is a bit like magic as it creates instantaneous transformations and combinations that seem scarcely possible and makes amazing things easy.

The campaign will be conjured up across TV, Outdoor, Social Media, Digital Platforms, direct marketing and retail. The media planning for the campaign was developed by Mediacom.

NOW TV's new brand identity, developed by brand agency venturethree, features a rounded new logo and bright colour palette that reflects the fun, simple and easy nature of NOW TV's products.

Jo Fox, Director of Brand Communications, NOW TV commented: "2015 is going to be another action-packed year for NOW TV following our best ever quarter in terms of growth. We’ve established ourselves as one of the UK’s leading streaming services, with an absolutely unrivalled choice of the latest and best entertainment, and our new brand and ad campaign mirrors the fun, fresh, vibrant and smart service we offer our customers."

(CD)