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15/12/2014

ITV Studios Norway Selects Avid Everywhere

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ITV Studios Norway has adopted Avid Everywhere™ to streamline its media production and management, and facilitate remote collaboration across its facilities in Norway, Sweden and Finland.

The Avid platform will enable ITV Studios Norway to accelerate its production of hit entertainment shows, while gaining significant operational efficiencies and cost savings.

Part of ITV Studios UK, ITV Studios Nordic produces or co-produces more than 40 leading international television programs for broadcasters in Norway, Sweden, Denmark and Finland - including Keeping the Nation Alive, Night Patrol, Come Dine With Me, Hell’s Kitchen, and The Chase.

Faced with handling a rapidly growing volume of media across its sites, while working with an outdated, labor-intensive and inefficient infrastructure, ITV Studios Norway was quick to see the benefits of the Avid MediaCentral Platform. Remote collaboration has enabled production, editorial and engineering teams dispersed across the region to easily work together in real time to create, manage and distribute compelling content. By centralising its content management workflow, the company can more efficiently and cost effectively manage its production pipeline. And automating existing manual ingest and transcoding processes has further reduced operating costs.

"Our first priority is to create compelling and entertaining content to help our clients attract and retain audiences. But we were spending too many man-hours performing mundane tasks, and couldn’t access and manage our content easily, which led to production inefficiencies," said Jon Sverre Høiden, COO of ITV Studios Norway. "By investing in Avid Everywhere and getting on the platform, we now benefit from a tightly integrated, open, end-to-end workflow that has vastly improved our operational processes and productivity."

(CD)
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