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28/03/2002

Saatchi & Saatchi ads win BTAA awards

Two advertisements created by Saatchi & Saatchi have won two awards in this year's British Television Advertising Awards (BTAA.).
The ads for leading online careers site Monster.com were awarded two prizes in the recruitment section with 'Conference' taking the silver and 'Run To Work', the bronze – the highest two awards in this category.
The advertisements reached eight of Monster's 14 European markets in total – including the UK, France, Germany, Spain, Italy, Belgium, Holland and Ireland. The complete campaign comprised TV and movie theatre commercials, press and radio advertisements, posters and Internet banners.
"Saatchi's campaign brought Monster to the forefront of the battle of the dotcoms for brand recognition and we are very pleased indeed that their creativity has been rewarded in this way," said Jeremy Caplin, Director of Marketing for Monster.com Europe. "Monster.com is the largest online career network in the world and as such, needs to think on a global scale without sacrificing local knowledge and appeal. Saatchi's had to mirror this thinking and devise a campaign that would resonate throughout the unique markets in Europe, appealing to all Europeans in a broad spectrum of jobs and yet respecting distinctive cultures."
The BTAA was set up to recognize the best television commercials of the year made by British production companies. The Monster advertisements were shortlisted from 1200 entrants by 18 judges.
Monster.com, www.monster.com
(GMcG)
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