Rapid Change Rocks The Broadcast Industry - Survey

40% of senior executives in the broadcast industry agree there is uncertainty about what technology to invest in to satisfy customer needs, according to a new survey released by Marquis Media. 53% said "keeping up with the pace of change" is also an issue.

Marquis Media Partners undertook its latest executive survey to "expose the key challenges currently facing the broadcast industry". Over 100 senior executives were questioned about their businesses' most pressing issues.
55% saw changes in viewing habits as an opportunity, while 37% agreed with the statement: "We are unsure how to drive our technology strategy to remain flexible for whatever emerges". 41% said they were unsure how to monetise the new opportunities.
58% of firms said they either have a team dedicated to addressing this challenge or have already started working with partner organisations to fill the knowledge/resource gap. 11% are concerned their organisation is doing nothing or that changes in viewing habits have not been addressed yet.
41% agreed with the statement "to meet our vision we need more resources". 28% said: "It is difficult with the expertise and experience we have to identify the way forward".
53% agreed "It is difficult to keep up with what the next big thing in viewing habits will be."
"We completed a survey earlier this year and 'changes in consumer viewing habits' was shown to be the greatest business challenge, while 'content management and distribution across multiple platforms' led in terms of the greatest operational and technology challenges faced by the industry today," confirms Andrew Ioannou, partner, Marquis Media Partners.
"What we do know is that the industry is developing and there is good news that the majority of organisations are attempting to move forward and anticipate the new nature of future viewing habits even if they are not yet sure precisely what these will look like," continues Ioannou.
"However, there are a few concerns, to quote one respondent: 'The company I work for is stubbornly trying to ignore the signs'. For those organisations who are not yet embracing the need to change, the fear is that they will simply be left behind."

www.marquismediapartners.com

(IT/JP)