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21/07/2014

BBFC Annual Report Released

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The British Board of Film Classification's voluntary regulation services grew significantly in 2013. This is one of the key findings revealed in the latest BBFC Annual Report.

September 2013 saw the BBFC become the regulator of internet content delivered via mobile networks. Content classified for VoD under the BBFC's Watch & Rate service increased by 200% in 2013, with 34 new companies submitting content for classification.
BBFC ratings can now be found on iTunes, BT Vision, Talk Talk, BlinkBox, FilmFlex, Sainsbury's, PlayStation and XBox. They are available for customers building Ultraviolet collections and are also now included in films released on Virgin and British Airways flights.
September 2013 also saw the Board launch a new website for children and their parents, www.cbbfc.co.uk.
The website features child-focused interactive content, including classification information for the latest film releases rated U to12A; timelines explaining the history of film classification and a page dedicated to understanding 12A.
2013 also saw a large scale public consultation into the BBFC's Classification Guidelines. Involving more than 10,000 adults and teenagers, the results of the consultation fed directly into the BBFC's latest Classification Guidelines, published in January 2014.
The Board said the research showed "strong public trust in the classification system". 89% of film viewers rated classification as important and 92% of recent film viewers agreed with BBFC age ratings for films and videos they had seen recently.
BBFC Director David Cooke said: "2013 was a year of key firsts for the BBFC. We began working to provide a classification framework for mobile operators, trailblazing new ways in which the BBFC's research and expertise in content classification can be applied. We also spoke to teenagers for the first time as part of our Guidelines Consultation exercise, finding that 76% consider classification to be important.
"Meanwhile our new website for younger children aims to ensure they too learn how to navigate age ratings and, alongside their parents, make informed choices about what they watch at the cinema, on DVD and on VoD platforms."

www.bbfc.co.uk

(IT/JP)
VMI.TV Ltd

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