Broadcast News

Bookmark and Share
09/07/2014

Hum On BBC Sport

News Image
Hum is a music production company based in central London. The group creates music for commercials, campaigns and audio branding, TV On screen identities and worldwide news stations, as well as incidental TV and film music. Founder and composer Joe Glasman discusses the company's recent experiences with BBC Sport.

What do Wimbledon and the World Cup have in common? Well aside from balls, the answer is Hum Audio Branding, and the link here is BBC Sport
I know, even the most sports phobic of you are thinking: "I've seen some BBC Sport, and I don't remember any annoying mindsticking sonic logo thing going on." But what we're talking about here is actually a great example of subtlety and flexibility in audio branding, an understated reminder of where you are and who you're watching. Because you're watching the BBC.



Our story goes back to an earlier incarnation of the BBC Sport branding that we created. What evolved from it was the sequence of end hits – a cymbal, a whoosh and a bang.
A composition alright, but not one, significantly, containing a musical theme. Not one you'd recognise straight away, but critically, by repetition, memorable.
I love the way it's been used to link iconic BBC title music to the shows, for example smoothly carrying us from the end of the Match of the Day titles to the studio and Gary Lineker's lovely smile. Or at the end of the current Wimbledon titles woven into the ending of the music. Or for the recent British Championships, heard against the crowds cheering.
Somewhere in a BBC Sport programme, you'll hear this message made by Hum for the BBC. Here we are, BBC Sport, for the greatest show on earth.

hum.co.uk

(IT/JP)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

13/04/2016
Production News : Nominations Announced For RTS Scotland Awards 2016
The Royal Television Society (RTS) has announced the nominations for this year's RTS Scotland Awards 2016. The awards cover all forms of production in
04/11/2014
Production News - RTS Announces Craft & Design Awards Shortlist
The Royal Television Society (RTS) has announced the shortlist for the RTS Craft & Design Awards 2013/2014. The winners will be announced at a ceremon
29/09/2017
RTS Announces Nominations For North West Awards 2017
The Royal Television Society (RTS) North West Centre has announced the nominations for its annual awards, at an event sponsored by Audio Network. Cat
02/10/2015
RTS North West Announce Awards Shortlist
The Royal Television Society (RTS) North West Centre has announced the shortlist for its annual awards at an event hosted by CBBC presenter Lauren Lay
21/05/2015
RTS Announces Winners Of Scotland Awards 2014
The Royal Television Society (RTS) has announced the winners of the RTS Scotland Awards 2014. Chaired by April Chamberlain, the awards cover all forms
06/02/2018
Nominations For RTS Television Journalism Awards 2018 Announced
The Royal Television Society (RTS) has announced the nominations for the RTS Television Journalism Awards 2018. The awards ceremony, sponsored by Gues
11/04/2017
RTS Announce Scotland Awards 2017
The Royal Television Society (RTS) has announced the nominations for the RTS Scotland Awards 2017. The awards cover all forms of production in Scotlan
03/12/2014
RTS Announces Craft & Design Winners (Pt 1)
The Royal Television Society (RTS) has announced the winners for the RTS Craft & Design Awards 2013/2014. This year saw TV professionals competing in
28/03/2024
PSI Audio To Display AVAA C214 Active Brass Trap With New White Finish
PSI Audio is to present its innovative AVAA C214 active bass trap with a new white finish, and the three-way speaker Héritage3 at HIGH END 2024 in Mun
18/11/2014
Winners Announced For RTS North West Centre Awards
The Royal Television Society (RTS) North West Centre has announced the winners of its annual awards on 15 November at the Hilton, Manchester. The even
24/05/2002
BBC's business-to-business broadband capability launched
BBC Worldwide, the BBC’s main commercial arm, have launched BBC Preview – the first business-to-business broadband application that allows internation
23/03/2016
Winners Announced For RTS Programme Awards 2016
The winners of this year's Royal Television Society (RTS) Programme Awards 2016, in partnership with Audio Network, have been announced at a ceremony
04/03/2016
Production News : RTS Programme Awards Nominees Unveiled
The Royal Television Society (RTS) has revealed the nominations for the RTS Programme Awards 2016, in partnership with Audio Network. The RTS Programm
29/03/2023
PMC Helps Capsule Records Spread The Joy Of Discovering New Music
The renowned audio quality of PMC monitors makes them firm favourites with many audiophiles and audio professionals, whether they are working in state
01/12/2015
RTS Craft & Design Award Winners 2014/15 Announced
The Royal Television Society (RTS) has announced the winners of the RTS Craft & Design Awards 2014-2015. The Awards, which are chaired by Cheryl Taylo