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Grass Valley Announces Limited Canon Deal

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Grass Valley has announced a deal with Canon to celebrate the 10-year anniversary of its EDIUS multiformat nonlinear editing software that will give access to the latest Pro 7 editing software for free.

Until the end of the year, users who purchase a Canon EOS C100 camera in a sales promotion area in the US, Canada and Mexico will be eligible for a full, free copy of EDIUS Pro 7 nonlinear editing software.
The promo coincides with Canon's upgrade of its EOS C100 camera with a new function, called continuous recording, which is supported by EDIUS Pro 7. The upgrade gives access to in/out marker information placed by the camera and is available as a firmware update on the Canon website.

EDIUS Pro 7 features include support for intensive media operations, such as multilayer 4K and 3D editing, compliance with third-party input and output hardware from Blackmagic Design and Matrox, multiformat support, automatic program update checking, updated MPEG and H.264/AVC performance and faster handling of large quantities of still image files.

"Canon customers are eager to take advantage of the latest capabilities of Grass Valley's EDIUS Pro 7. Now, with the purchase of our newly-upgraded Canon EOS C100 camera, together we have made that possible," said Yuichi Ishizuka, president and chief operating officer of Canon U.S.A., Inc.

"It's exciting for us to partner with Canon on this promotion because it enables filmmakers and video professionals alike to take advantage of the most sophisticated multiformat nonlinear editing software available, as well as the high-quality features of the EOS C100," said Mike Cronk, senior vice president of strategic marketing, Grass Valley. "We engineered EDIUS Pro 7 to stand out from the competition, and the fact that it can edit in real-time without rendering results in a huge time savings for those working under tight production schedules."

Image: Grass Valley's Canon deal follows its acquisition of Miranda, as announced at this year's NAB Show

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