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Adorama Becomes First Reseller Of Small HD Production Equipment

Adorama has announced it will be the first reseller of SmallHD production equipment. SmallHD is best known for its affordable and professional high-definition monitor solutions.
Most recently, the manufacturer released its new DP-7 Pro line of on-camera monitors, which includes three different models with real-time 3D LUTs. LUTs, or Lookup Tables, allow filmmakers to apply custom looks created in any color-grading suite to footage in the field. Offering a variety of options to suit a wide spectrum of filmmakers with differing budgets, SmallHD's DP-7 Pro models feature OLED (organic LED), 'eye-saving' high-bright or the cost-effective yet powerful LCD. Customers can purchase these and more products from SmallHD at Adorama today, or rent SmallHD equipment through the Adorama Rental Company.
"We are really excited to be able to offer SmallHD products to our customers," stated Daniel Gurzi, director of digital cinema, Adorama. "We have had a lot of success with the brand in rentals and are constantly asked where to buy their products after the rental jobs are over. Being able to offer SmallHD monitors through our store now allows us to provide a much greater level of service to our customers. We are also expanding the line in rentals to carry their new line of DP7 high bright and OLED monitors."
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