Govt. Department To Support UK IBC Companies

The UK government's Trade and Investment (UKIT) department is to provide support for British exhibitors at this year's IBC show in Amsterdam.
"Britain can justly claim to have led the world in the invention and development of radio, television and the web," a statement from the department said.
"British companies large and small continue to innovate, and sell their products on the global stage."
This year's IBC will bring together more than 50,000 attendees from more than 160 countries and is expected to host around 1,400 companies.
UK Trade & Investment (UKTI) is the government department that helps UK-based companies succeed in the global economy. It offers expertise and contacts through its network of specialists in the UK, and in British embassies and other diplomatic offices around the world.
This year's venture will be sponsored by Intellect and managed by export outreach specialists Tradefair.
"To help smaller and newer businesses create an impact in this busy and vital marketplace, Tradefair establishes and runs a number of pavilions under the GREAT Britain brand," UKTI said.
"These give a strong presence to the companies exhibiting there, as well as providing a shared meeting room and hospitality facility, ensuring that each participant has a great chance to attract visitors and win business. The huge IBC exhibition is divided into themed areas, and Tradefair has presence in different parts of the show floor to ensure that participants are in the right place to attract visitors."
The venture will also provide a number of special services to help new companies maximise their export opportunities. These include the Business Matching service, supported by Digital TV Group, ICT Knowledge Transfer Network and UKTI.
"The global reach of IBC is quite remarkable, and as businesses look to develop markets around the world it is the one event we recommend above any other," said Mark Birchall of Tradefair.
"We take the complexity and the risk out of exhibiting at IBC, giving our participants a ready-made space into which they can drop their demonstration and their marketing materials, and concentrate on developing business relationships."
www.ukti.gov.uk
(IT/JP)