Broadcast News

Bookmark and Share
30/01/2013

ASSIMILATE Ships Support For New Cameras

ASSIMILATE, global provider of DI and dailies tools for digital cinema, episodic television, commercials and spot workflows, has announced a significant upgrade to its SCRATCH™ and SCRATCH Lab™ software. Following quickly on the heels of its November 2012 delivery of version 7, ASSIMILATE has significantly expanded the SCRATCH arsenal for on-set and post-production professionals as they strive to push the boundaries of digital cinema, TV and commercials.
New Release Update SCRATCH and Lab Includes:
•Support for Sony F5/F55 and the new F65 format via the new Sony SDK, including 6k and 8k support
•Support for SONY Mpeg-2 .mp4, .mov and XAVC HD/4K .mxf
•New ASSIMILATE custom ARRI fast Debayer – built for significant speed while still preserving color accuracy
•Support for RED monochrome footage, DRX control on RED Rocket cards and additional metadata items (such as scene and take)
•Support for Canon C500 .rmf
•Support for Blackmagic Design Cinema DNG
•Upgraded jpeg2000 implementation that generates DCI compliant output
•Update to the benchmark/profile function of SCRATCH and Lab for measuring IO performance.
•Ability to load multi-view EXR images as under/over images
Dramatically Faster ARRIRAW Debayering
The new SCRATCH and SCRATCH Lab update release feature a new ASSIMILATE custom ARRI fast Debayer method – built for significant speed while still preserving color accuracy. The new fast Debayer option is set as a default option when loading new ARRIRAW media.
"ASSIMILATE has again taken the lead when it comes to support for the latest camera technology," said London-based DIT Joe Steel (Prometheus, 47 Ronin). "F55, F5 and C500 are already testing for several major projects and it’s crucial for me to be able to support whichever cameras the director and DP want to shoot. With SCRATCH Lab, I never have to worry. Once a new camera is introduced, ASSIMILATE is right there to support it. Working with SCRATCH Lab gives me an incredible amount of performance and flexibility at an amazing price."
"SCRATCH and SCRATCH Lab are well known for delivering the industry’s best price performance to on-set professionals and post-production artists”, commented Steve Bannerman, VP of marketing at ASSIMILATE. “This new update release demonstrates our commitment to listening to our customers and responding quickly- not only with the latest camera support, but with unique tools like our custom ARRI fast Debayer method. We’re dedicated to shipping new features throughout the year, as they’re ready, rather than holding them for monolithic releases. We believe this strategy maximizes both the productivity and creativity of our artists."
Pricing and Availability
Available immediately, the price for SCRATCH and SCRATCH Lab remain unchanged at $20,995 and $5,990, respectively. A Site License Subscription is also available for SCRATCH and SCRATCH Lab, and is priced at $33,000 USD, annually (including maintenance and support for the period).
www.assimilateinc.com
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

14/02/2013
ASSIMILATE Offers Free Trial of SCRATCH v7
ASSIMILATE, the leading global provider of DI and dailies tools for digital cinema, episodic television, commercials and spot workflows has announced,
18/12/2012
ASSIMILATE Offers Rental Options For SCRATCH
ASSIMILATE now provides on-set professionals and DI artists the option to rent its SCRATCH and SCRATCH Lab software for as little as a day, or as long
27/09/2017
Production News : Film4 And C4 Nations & Regions Support New Talent Programme
Independent Scottish film producer Chris Young, has announced plans for a new talent development programme on Skye in May 2018. Young shared his plans
27/10/2009
SCRATCH Energizes London
ASSIMILATE, developer and provider of the SCRATCH Digital Process Solution, has announced increased sales success in London, to post production compan
04/05/2017
BroadStream Opens New Support Centre And Launches Task Force
BroadStream Solutions has announced it is restructuring its internal resources to support expected growth across the Americas and Asia. As part of the
10/01/2012
New Scratch Lab 6.1 Rolled Out
It has been announced that a new version of Scratch Lab, a digital dailies tool, has hit the shelves. Assimilate, a provider of post-production tools
12/12/2017
Lawo Adds To US Operations
Lawo has expanded its US operations with the addition of new personnel and the opening of a new support and logistics hub in Elmsford, New York. The n
19/05/2005
Assimilate debuts new features for SCRATCH at Broadcast Production Show
Assimilate Inc has announced the UK debut of SCRATCH, its powerhouse data-centric workflow solution for film postproduction, at The Broadcast Producti
17/05/2012
ASSIMILATE Expands Sales And Support For SCRATCH In India
ASSIMLATE, a leading global provider of post-production tools for digital cinema and broadcast workflows, today announced further expansion of its sal
03/05/2006
The Foundry announces full OFX support for ASSIMILATE’s SCRATCH system
Leading visual effects developer The Foundry has announced full OFX support for the latest version of ASSIMILATE’s SCRATCH Data-Centric Workflow Solut
10/05/2013
Bavaria Film Purchases Assimilate's SCRATCH
Bavaria Film GmbH and D-Facto Motion have purchased a company-wide site license for ASSIMILATE’s SCRATCH® finishing software and SCRATCH Lab®, its pro
05/12/2017
Adder To Unveil New Product At ISE 2018
Adder Technology has announced that it is to unveil a new, yet-to-be-announced product at ISE 2018. Alongside the latest development, the company will
27/11/2017
NFTS To Deliver New 'Director Stepping Up Scheme For High End TV Drama'
The National Film and Television School (NFTS) has been commissioned by Creative Skillset's High End TV Levy Fund to deliver a new training programme
21/11/2017
Ross Video Announces New Software Defined Production Solution
At Inter BEE 2017, Ross Video recently unveiled the latest addition to its Software Defined Production (SDP) range of solutions, that also includes th
21/11/2017
New Immersive Studio For Queen's University Belfast
A new immersive sound facility has been installed at the Sonic Arts Research Centre (SARC) at Queen's University Belfast. Supplied and installed by HH