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29/05/2002

Avid announce UK-leg of 'Experience Avid|naked Tour'

Avid Technology Europe Ltd have announced the programme of events on the UK-leg of the Europe-wide 'Experience Avid|naked Tour'.
Each day will concentrate on a different industry sector, with Broadcast on Tuesday 25 June, Post-Production on Wednesday 26 June and New Media on Thursday 27 June.
The conference streams are split into three sections: conference sessions for discussing pertinent industry topics such as the demand and capabilities of HD; technical seminars focusing on the heart of the technology available now and in the future, including the first UK showings of Avid|DS HD Editor and Sony’s HDCAM; and live demonstrations showing real-life examples of how programmes get to air using Avid solutions.
Avid’s subsidiary, Softimage Co, and audio division, Digidesign, are participating in the 'Experience: Softimage' to discuss 3-D content creation for a variety of industry sectors from games to films, while Digidesign will demonstrate the Pro Tools HD audio-digital production system which offers full interoperability with Avid-based workgroup editing products from Avid Xpress DV to Symphony.
Also joining Avid to present the conference sessions and seminars are a number of key Avid customers such as the BBC, Sky News and Red Square post-production facility. In addition, industry-leading manufacturers including Sony, Snell & Wilcox, Anystream and Open TV will present alongside Avid on such diverse topics as interchange formats and interactive content.
“The UK Experience Avid|naked Tour is a real opportunity to discuss industry issues and concerns with our current and future customers, and to highlight the many areas where we are leading the way in future development,” said Sean Bradley, General Manager UK Post Production, Avid Technology Europe Ltd.
“We are keen to make the sessions interactive so that we can receive visitors’ feedback and discuss how Avid can assist them in achieving their goals.”
The event takes place over three days, from 25-27 June 2002, at the Congress Centre, Great Russell Street, London WC1.
Visitors can register for the event via a dedicated web site at www.avid.com/experience_naked
(GMcG)
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