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31/10/2012

HERO3 Cameras Go Global

GoPro has announced the global availability of its new line of next generation HERO3 cameras.
Debuted earlier this month to global media, the HERO3 is now shipping worldwide and is available in three models.
GoPro’s flagship model, the HERO3: Black Edition, is the most advanced GoPro camera ever. With no expense spared in its development, the HERO3: Black Edition is 30% smaller, 25% lighter and 2x more powerful than previous models. Wearable, gear mountable, and waterproof to 197' (60m), the HERO3: Black Edition is capable of capturing ultra-wide angle HD video at 1080p-60 frames per second (fps), 1440p-48 fps, 720p-120 fps, 2.7Kp-30 fps and 4Kp-15 fps. The HERO3: Black Edition can also capture 12MP photos at a staggering rate of 30 photos per second. Built-in Wi-Fi, GoPro App compatibility, and the included Wi-Fi Remote (normally a separate £79.99 accessory) make the HERO3: Black Edition arguably the world’s most powerful and versatile solution for capturing and sharing immersive and engaging footage of your favorite life experiences. With well over 3 million HD GoPro cameras sold since debuting in November of 2009, the HERO3: Black Edition is well positioned to be another global best-seller.
"The HERO3 makes it easier than ever to capture and share immersive and engaging footage of meaningful life experiences," said GoPro’s CEO and Founder, Nicholas Woodman. "We’ve taken everything we learned over the past 10 years and put it into the HERO3, making it the most powerful and yet easy to use camera for self-documenting and sharing your life. Wear it, mount it, or hand hold the HERO3 and capture incredible footage that makes it look like a professional film crew is following you around. This is your life and you deserve to have a spectacular and entertaining record of it."
Whether worn on the chest while skiing, mounted to a motorcycle to record a spirited ride, or worn on the head to document the birth of a first-born child, the HERO3: Black Edition captures stunning hands-free footage of your life experiences with professional quality normally seen only in professional productions.
Thanks to such professional results, consumers aren’t the only ones using GoPro to capture and share professional-quality content. Collectively more professional athletes, filmmakers, and creative artists are using GoPro than any other camera in the world to capture everything from competition footage to television commercials to feature-length films. As a result, GoPro has captured 95% of the global wearable camera market and over 32% of the global small form-factor video camera market, making GoPro’s HERO line of cameras the best selling small video cameras in the world.
"This is one of the most groundbreaking cameras to come out in recent years," said Vincent Laforet, Pullitzer Prize-winning photographer and filmmaker based in Los Angeles. "GoPro has always been an enabling and disruptive company in that it makes the perfect tool to capture, experience and relive the moment for both consumers or professionals alike. Now, with the introduction of the HERO3 and it’s vastly higher performance, GoPro will become even more of a staple on professional production shoots – which is saying a lot for a camera you can buy at your local surf or ski shop. It's a bit absurd in a wonderful way, really."
11-time World Champion surfer, Kelly Slater, adds: "I first used the HERO3 in Tahiti during GoPro’s product launch video shoot, and the quality of the content we were capturing was mind-blowing. The most insane shots came from putting the GoPro inside the lip of the wave during ultra slow-motion shots and coming back out of the lip and into the barrel multiple times on each wave. I think people are going to be blown away by the quality and versatility of this even smaller and more powerful GoPro. The HERO3 makes sharing your own experiences even easier and I'm stoked to be a part of its launch."
gopro.com/hd-hero3-cameras
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