SGO Name Creative Tools As Official Reseller In Europe

SGO's European expansion has continued with appointment of creative tools to promote Mistika in Germany, Austria and Switzerland
They will promote Mistika's DI and Stereo 3D post production systems and workflow solutions. Respected for its custom-tailored high-speed network-infrastructures and storage systems, creative tools is a well-known distributor and solutions provider of production and post production equipment to the entertainment industry. Selected by SGO for its long-standing reputation in building solid relationships between technology vendors and users in Europe, as well as its leading-edge knowledge of 2D and Stereo 3D workflows, creative tools also delivers first-rate customer support.
To mutual advantage, creative tools is also a certified partner of almost all of SGO’s technology partners which include Hewlett Packard, Quantum, Dot Hill, Nvidia, Tangent Devices. The Company provides training and project planning of editing, visual effects and DI grading solutions for film and broadcast including a variety of installation and support services to post production facilities across Europe. It has maintained its position as a leading reseller with intense focus on the constant changing technology needs in a fast paced niche marketplace.
Founded in 1998, creative tools is headed by CEO Jens Herold, who says: "We are very excited to expand our product portfolio with SGO Mistika as an excellent system to serve growing high-end demand. Mistika is a perfect technology fit for creative tools, adding a powerful 2D and Stereo 3D technology to our portfolio. It has a great reputation in our regions across Germany, Austria and Switzerland, and is not just perceived as a brilliant stereoscopic 3D tool, but also as a complete solution for finishing and DI, including colour grading, compositing in true 3D space, multilayer editing and effects in real-time from SD to 5K, and beyond."
He added: "SGO’s unique focus on long-term relationships, and not merely on corporate or shareholder values, confirmed our decision to form this successful partnership. Along with promoting Mistika and stimulating sales, creative tools plans to form a close bond with SGO."
Geoff Mills, Director of SGO Global Sales and Operations states: "I am delighted creative tools has become an official SGO European Reseller Partner. SGO continues to rapidly expand the number of Mistika installations across Europe and we plan to further expose our technology to a much wider audience. Creative tools' status as an established solutions provider is well positioned to bring Mistika's industry-leading capabilities to the market, as more sophisticated and integrated 2D and advanced Stereo 3D production requirements continue to grow."
Jose Luis Acha, Regional Sales Manager at SGO in Madrid adds: "With their professional presence and valued reputation for great customer service, creative tools will help firmly anchor Mistika as a vital sought-after asset delivering a real differentiator to film and television professionals. I look forward to working with Jens and his team as we begin this exciting and strategic partnership."
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