Broadcast News

Bookmark and Share
31/03/2003

BBC Post Production animate BBC2 ‘Big Read’ TV campaign

BBC Post Production’s 3D animation and digital effects team have created new computer generated, animated idents to complement the BBC’s ‘The Big Read’ TV promotions campaign.
The idents, on air from April 5, are the latest incarnation in an ever-expanding series of witty executions featuring the channel’s famous '2s'.
The Big Read invites viewers to vote for their favourite book. It is a national search aiming to find the top 100 and ultimately Britain’s best-loved book.
The first phase, from April 5 to 19, will encourage members of the public to nominate their book of choice by any author of any nationality via the phone and website. Following this, the top 100 and ultimately top 10 and winning book, will be revealed in the Autumn with supporting programming and activities.
BBC Broadcast worked with BBC Post Production to pitch ideas for a new ident to promote The Big Read.
Following a competitive pitch, BBC Post Production’s animator Jamie Lancaster and James Adamson Inferno artist worked with the creative team to realise the ident and bring the character to life.
The execution features a group of 2s reading in a uniform way. The ‘hero’ 2 is more flexible both in terms of physical movement and attitude and challenges the convention through approaching reading in a completely different way. This inspires the other 2s to have a more fun and innovative outlook on books.
(GB)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

17/10/2017
Timeline TV Provides Post-Production For 'Rabbit Punch'
Timeline Television has provided post-production for the short feature, Rabbit Punch. The 15-minute film tells the story of a teenager in search of a
29/09/2017
RTS Announces Nominations For North West Awards 2017
The Royal Television Society (RTS) North West Centre has announced the nominations for its annual awards, at an event sponsored by Audio Network. Cat
11/04/2017
RTS Announce Scotland Awards 2017
The Royal Television Society (RTS) has announced the nominations for the RTS Scotland Awards 2017. The awards cover all forms of production in Scotlan
24/04/2017
Production News : BBC Announce Gay Britannia Season
The BBC has announced a season of programming marking the 50th anniversary of The Sexual Offences Act 1967. Led by programming on BBC Two and BBC Four
12/04/2017
Production News : Doctor Who Returns To BBC One
Doctor Who is to return to television screens on Saturday, 15 April. For the tenth series of the sci-fi show, some of the filming took place in Bristo
13/04/2016
Production News : Nominations Announced For RTS Scotland Awards 2016
The Royal Television Society (RTS) has announced the nominations for this year's RTS Scotland Awards 2016. The awards cover all forms of production in
02/10/2015
RTS North West Announce Awards Shortlist
The Royal Television Society (RTS) North West Centre has announced the shortlist for its annual awards at an event hosted by CBBC presenter Lauren Lay
27/04/2017
RTS East Centre Announces Nominations For Awards
The Royal Television Society (RTS) East Centre has announced the nominations for the RTS East Awards 2017. The inaugural awards will take place on 25
04/11/2014
Production News - RTS Announces Craft & Design Awards Shortlist
The Royal Television Society (RTS) has announced the shortlist for the RTS Craft & Design Awards 2013/2014. The winners will be announced at a ceremon
11/10/2017
Production News : BBC One Commissions Festive Animation
BBC One has revealed details of an animated special that will air on the channel this Christmas. The Highway Rat is based on the 2011 book by Julia Do
13/06/2017
Production News : Luther To Return To BBC One
BBC One has confirmed that crime drama series Luther is to return. Filming on the series, which stars Idris Elba as DCI John Luther, is due to start f
09/06/2017
Production News : BBC Two Acquires 'Feud: Bette And Joan'
BBC has announced that it has acquired the eight-part series, Feud: Bette and Joan. The drama, which focuses on the famous rivalry between Hollywood s
08/06/2017
Westminster Live Studios Host Leaders Debate For BBC
It was a busy week when Westminster Live studios in the heart of political London were asked to host the now infamous leaders debate for the BBC, init
24/05/2017
Production News : BBC One Commissions Wild Alaska Live
Charlotte Moore, Director of BBC Content and Tom McDonald, BBC Head of Commissioning, Natural History and Specialist Factual, has announced Wild Alask
21/05/2015
RTS Announces Winners Of Scotland Awards 2014
The Royal Television Society (RTS) has announced the winners of the RTS Scotland Awards 2014. Chaired by April Chamberlain, the awards cover all forms