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27/03/2003

APTN and National Geographic sign new content deal

Associated Press Television News (APTN) have signed a multi-year agreement with National Geographic Television and Film, which will see premium news features delivered to hundreds of clients around the world.
The deal was announced at MIP TV in Cannes by APTN Chief Executive Ian Ritchie and Matthew White, Vice President of the Film Library for National Geographic Television & Film (NGT&F). The deal originated out of the Film Library’s London office.
The new partnership will produce non-branded news feature stories on a wide range of topics, from adventure and exploration, peoples and culture, nature and wildlife, science and health, photography, history and destinations. Features will be broadcast on a daily basis over APTN’s international news feed to their broadcast clients worldwide.
Nigel Baker, APTN’s Director of Content, said: “APTN have become a world leader in supplying coverage of hard news. The deal with National Geographic will now enable us to also provide high quality feature material.”
News features for APTN’s international news feeds will be submitted to APTN on a daily and weekly basis and will cover timely subjects from a distinctive National Geographic perspective.
Stories featured will be cultural, ecological, political and economic.
(GB)
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