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27/06/2012

InBroadcast Update

In April we published the story of Phillip Izzard and the false and misleading statements he was making to sell advertising in his Le Sommet Media ezine Inbroadcast.
Following our story, the Advertising Standards Authority (ASA) contacted Izzard, prompting a hurried climbdown. Accepting that he had made mistakes, Izzard was forced to remove statements referring to his "hundreds of thousands of readers", and come clean, identifying his so called readers, as being in fact only pages viewed. A readership of perhaps less than 2% of that originally claimed.
Unique user figures, identifying the true readership of the publication, available to Mr Izzard, remain undisclosed. It's thought this figure, after allowing for advertisers, contributors and Mr Izzards own visits may be virtually nothing.
His invented sector percentage breakdowns were also removed, and the twitter feeds, in which he elaborately trumpeted fake milestone readers, remain deleted.
The ASA case investigator agreed that the case was a matter for Trading Standards. The ASA has named Le Sommet Media on their website today. Identifying Le Sommet as a company who agreed to withdraw or amend advertising.
In May, Izzard published a smoke screen response to our story on his website, stating that our story contained inaccuracies, and that he would be pursuing legal action. No such inaccuracies have been identified. And no legal action has been taken.
A number of companies have authorised Flagship Media to pursue refunds from Izzard for advertising both on his website, and on his previous venture, a series of mini directories containing his hallmark fake claims. Legal action to that end will commence immediately.
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