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27/04/2012

ITV Signs Audience Deals In US, France And The Netherlands

ITV Studios has signed three new deals for brand new format The Audience, following its MIPTV debut.
Developed by indie The Garden, The Audience is an innovative new format in which an individual at a crossroads opens up every corner of their life to The Audience; 50 ordinary people who follow them around constantly for a week to find out where the trouble really lies.
ITV Studios America has produced a pilot for CBS and TF1 has commissioned a series from ITV Studios France. In addition ITV Studios Global Entertainment has closed a deal with RTL 4 in the Netherlands.
Paul Buccieri, Managing Director ITV Studios International and CEO ITV Studios America said: "The Garden have devised a fantastic concept with The Audience in which the wisdom of the crowd is used to get to the bottom of one individual’s personal dilemma. This is an idea which very naturally crosses cultural and geographical borders as well as visually bringing something special to the screen. We are looking forward to working with our broadcast partners to start production on this unique idea around the world."
Nick Curwin, Chief Executive of The Garden, said: "We've been passionate about this idea for two years now and it's taken that long to develop it and pilot it. So it's hugely rewarding to see others start to share our passion for The Audience and we can't wait to see all the international versions."
In the UK The Audience is currently in production by The Garden for Channel 4.
From the BAFTA award-winning team behind One Born Every Minute; in each episode The Audience meets someone at a crossroads with a life-changing decision to make.
To answer their big dilemma, they open up every corner of their life to The Audience – 50 ordinary people of diverse age and backgrounds who follow them constantly for a week, and draw on their collective life experience to solve the protagonist’s problem. Leaving no stone unturned, The Audience meet friends, family and colleagues to find out where the trouble really lies. Can The Audience bring the wisdom of the crowd to bear for people in need and change their lives for the better?
www.itvstudios.com
(GK)
VMI.TV Ltd

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