Positive Outlook For 3D?

As doubts about the future of 3D have emerged the 3D Storytelling Conference at London’s Ravensbourne College revealed a wealth of positive attitudes about the industry.
Some said that 3D’s days as a novelty are up and that it is no longer a technological add on but rather part of the global picture, while others said that 3D was catching on at a nice rate.
Chris Parks, founding partner of Vision3 – the London-based stereography company that has worked on projects including TT3D, John Carter and the forthcoming Jack The Giant Killer, said: "Up until this point the emphasis has been on the new, a lot of films have been made in 3D because it’s new. We’re now at a point where we need to concentrate on what’s good."
Meanwhile Head of Sky 3D John Cassy attempted to dispel some myths about 3D TV’s future.
Presenting an independent chart that predicts sales of 3DTV’s to hit 9.1 million by 2014, John Cassy used the session to dispel a lot of the myths about the longevity of 3D. He said that people were buying 3DTVs quicker than Sky 3D expected providing a ‘real opportunity’ for content makers.
Challenging the perception that 3DTV is too expensive, Cassy pointed out that high end 3DTVs can now be purchased for around £500. He highlighted the fact that, back in 2005/2006, many questioned whether there would be demand for HD entertainment and now Sky offer over 50 HD channels with almost 4 million people paying an extra £10 a month. “We expect 3D to complement HD, rather than replace it" he commented.
Steve Boland, Director of Market Development at Presteigne Charter said that the best of 3D is still to come.
He told 3D focus: "I think the industry has moved to an advanced stage in a very short period. There are now more intuitive tools to create 3D than ever before and the cost of production is reducing helped by faster set up times and experienced crew. The challenge is to continue developing the creative language and engage viewers in new ways."