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09/03/2012

C4 Confirm Catch- Up Channel

Channel 4 has confirmed that they plan to launch a ‘catch-up’ style channel this summer called 4Seven.
The channel is set to showcase repeats shows from across C4, E4 and More4 that were broadcast in the previous seven days.
4Seven mirrors the broadcaster's online catch-up service, but chief executive David Abraham insists the new channel is necessary as 'viewers are increasingly saying they sometimes just miss the best stuff'.
Channel 4 has secured a Freeview slot and distribution deals with Sky and Virgin Media, which had initially been wary of giving the channel the green light as it could provide competition to its own catch up services. No details on where 4seven will appear on electronic programming guides is currently being revealed by Channel 4.
The launch date for the new channel has not yet been confirmed. Channel 4 initially indicated to media agencies that it would like to have it running by 1 June, but it is now thought it will launch later in the summer.
(LB)
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