Studio Expands DI Capabilities With Mistika

SGO have announced that Annapurna Studios has expanded its DI operation with the acquisition of a second Mistika system at its Hyderabad-based location to expand and future-proof the facility.
The new Mistika 4K DI increases further, the creative power the facility provides its clients, making Annapurna one of the most advanced DI facilities in India.

Annapurna Studios has a close relationship with SGO and relies on Mistika to service high-end mainstream film projects, both at home and abroad. With Mistika's real-time 4K, Stereo 3D, and DI capabilities, the world-class operation provides film services that are technically and creatively unrivalled in India and comparable with the highest international standards.

Umapathy Rao, Chief Financial Officer at Annapurna Studios said: "We are delighted to add another Mistika system to our DI facility to enhance our client service capabilities. I am also very impressed with SGO’s services in terms of timely delivery, installation and training which has very quicklyestablished Annapurna Studios as one of the most advanced DI facilities in this country.
"We have been able to deliver some of the most prestigious projects successfully in a short space of time and have quite a few on hand which has necessitated another Mistika in less than a year. We are also proud to be one of the first Mistika DI facilities in India."

Geoff Mills, Director of SGO Global Sales & Operations added: "I am very impressed with the way Annapurna have quickly established themselves as a leading DI facility within India. India is important for SGO and this additional new Mistika 4K installation shows the seriousness with which Annapurna views the needs of the market. We are delighted to be contributing to their on-going success in a global and very competitive industry. SGO, together, with our partner, Light Illusion, is fully committed to providing the best possible creative film and television systems in the world."

Annapurna Studio's DI division consists of a highly dedicated team of talented colourists, artists and support staff who carry a wealth of knowledge and experience, gained from working in different DI operations.

Light Illusion, SGO's partner and industry leading DI consultancy, supplies direct support and services to Annapurna’s new DI operation. Annapurna Studios also employs Light Illusion’s famed LightSpace CMS technology in tandem with Mistika enabling a highly calibrated environment making sure any image is accurately portrayed across a wide range of target environments and displays.

Light Illusion has overseen all aspects of the build-up, from specifying all the technical requirements of the equipment, through to the provision of technical and creative training for the Annapurna team. Light Illusion will continue to maintain its close relationship with Annapurna, ensuring the best on-going services are delivered in order to cater for the company's DI clients.

Defined as one of the most powerful 2D and 3D post production tools in the industry for commercials, feature films and broadcast, Mistika will play a major role in supporting Annapurna's existing current project workflow and attracting new business to the company.
(LB)