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28/06/2002

Omnibus Systems appoint new CEO

OmniBus Systems have appointed Dr Sanjaya Addanki as new group chief executive officer.
Dr Addanki was previously CEO for CityReach International, a leading pan-European provider of infrastructure and managed service for Business Internet.
Before joining CityReach, Dr Addanki was IBM’s vice president for e-Hosting Services in Europe, Middle East and Africa. He created the global strategic plan for these services and built a high-growth business, driving significant increases in market share and recognition for IBM in the e-Hosting arena.
He spent a total of 16 years with IBM working on assignments that included CIO of the IBM Research Division, director of Advanced Industry Solutions and vice president of global sales for Notes and Collaboration Solutions.
Earlier in his career, he was with the prestigious Thomas J. Watson Research Centre in New York where he was responsible for many advanced technology projects in Artificial Intelligence, multimedia and the Internet.
Dr Addanki said: “I am delighted to be joining OmniBus, a company with a great reputation for innovative technology that has transformed the way many broadcasters work. Indeed, some channels have based their entire business on OmniBus solutions.
“As we go forward, it’s obvious that the market is looking for even smarter technologies that will help them make the move to a more CRM-based approach to broadcasting.
“To help broadcasters make this radical change, we will migrate from being a purely a technology-based product company to become a thought leadership-based solutions and service company that will stand shoulder-to-shoulder with them in the move to CRM,” he added.
“It’s a major change for us as it requires different process and organisational structures, more people and additional offerings and services.”
Founded in the early 1990s, OmniBus Systems - based in Stanford-on-Soar, UK, and with offices in Germany, Asia and the east and west coasts of the USA - is the market's fastest-growing provider of broadcast automation and asset management solutions.
The holder of the Queen's Award for Enterprise (Innovation), OmniBus has the widest range of third-party interfaces in the industry and their technology can be deployed in every area of a modern broadcast facility - from the control of satellite dishes, through acquisition and recording, low and high-resolution editing, media asset management and playout to the eventual archive of material.
Omnibus Systems, www.omnibus.tv
(GMcG)
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