UK Don't Support EBU Hybrid TV Deal

More than 20 European Broadcast Union (EBU) Members have agreed to collaborate to unlock the full potential of Hybrid TV for a European rollout of the technology in 2012 but as yet no UK members have signed up.
Of the 24 broadcasters who gave the deal their support, including France Televisions, ARD and ZDF in Germany, Ireland’s RTÉ and RAI in Italy - none are based in the UK.
This group of public service broadcasters, signed up to the deal, will exchange best practices and support one another to push through a fast, comprehensive rollout of hybrid television services by EBU Members in 2012.
Underpinning the cooperation is the shared conviction that only high quality, creative content can breathe life into the promise of hybrid technology, and only a flexible, cross-border approach will create the necessary impetus.
In signing up to the Hybrid TV project, these EBU Members make a commitment both to open standards, like HbbTV, MHP and MHEG5, and to delivering a compelling new experience to their audiences.
(LB)