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14/10/2011

Emmerdale Upgrades Its Workflow With Editshare

A technology innovator in cross-platform collaborative editing and shared media storage systems has announced that ITV Studios has chosen EditShare's advanced broadcast and post-production technology to produce the award-winning Emmerdale series.
The large-scale upgrade, part of the soaps' move from its Burley road base to the main building, moved the Emmerdale production team off a tape-based, SD infrastructure to an integrated, tapeless HD workflow comprising of the latest EditShare broadcast technology; EditShare Flow for asset management; Geevs for multichannel Studio ingest and playout; and Ark for backup and archiving. EditShare's flagship XStream storage servers are at the heart of the new 'Emmerdale' production workflow, centralising content access for all departments and distribution channels.
Gary Westmoreland, Emmerdale Post Production Supervisor, said: "The use of EditShare on Emmerdale supports our move towards a fully tapeless environment. It has enabled us to improve efficiency and allows almost instant access to media at full HD resolution or proxy level."
"The move to an end-to-end EditShare infrastructure gives ITV an incredibly fast, HD tapeless workflow where content is ubiquitous from ingest to archive," said James Richings, Managing Director, EditShare EMEA. "Our production asset management technology integrates various components in the production chain and structures content access in a much more efficient manner. So whether you are the Script Supervisor checking on shots for continuity or a ProTools sound editor looking to dub a mix, you have immediate access to the right content. This elevates production efficiency for Emmerdale across the board, which in turn enhances the quality of the final product."
(BMcN)
VMI.TV Ltd

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