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27/09/2011

Sony Financial Services Strengthens Azule Link For Germany

Sony's Financial Service has announced that it is further strengthening an important link to better service customers with credit facilities in Germany.
It has enhanced its relationship with Azule Finance, as it seeks to free up further credit options in the German market, using a bespoke broker model designed by Azule.
This announcement builds on the success of Sony's Financial Service's UK leasing program, which supports thousands of media and broadcast businesses every year.
Michelle Simpson, Programme Manager, Sony's Financial Services, explained: "Leasing in Germany is already common practice and we have provided lease solutions in Germany through De Lage Landen Leasing since 2003, however, we wanted to further enhance our existing offering in Germany by introducing a complimentary broker model dedicated to the media and broadcast sector.
"Azule's strong network of banking contacts in Germany as well as its deep understanding of the media and broadcast industry makes them perfectly positioned to provide fast and competitive credit for our customers. Knowing this industry inside out means they can better evaluate risk, and the strength of their relationships with the major banks allows them to make a quick case for credit where another business might be refused," she said.
Commenting, Peter Savage, Founder of Azule Finance, added: "We are delighted to be taking our relationship with the Sony Financial Services team to the next level and branching out into new territories.
"We already have strong banking connections in Germany, this coupled with our understanding of secondary resale markets for media and broadcast technology means we can fulfil leasing requirements for both complex solutions projects to single camera purchases quicker than just about anyone else in the market."
(BMcC/GK)
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