Arri Alexa Proving Popular At Fineline

Fineline Media Finance has assisted twelve companies to purchase more than 30 Arri Alexa digital cameras in recent months.
Due to industry knowledge built up over many years, Fineline's flexible approach to each individual purchase is proving popular with leading manufacturers like Arri.
Electra TV, a hire company that provides entire production packages of crews and equipment for a variety of broadcast genres, recently worked with Fineline to purchase two Arri Alexa cameras with various accessories.
Doug Urquhart, Director, Electra TV said: “The Alexa gives film-quality pictures without having to have a film-sized budget, it arguably provides the best pictures you can shoot – absolutely astounding."
He added: “We have worked with Fineline before. Duncan (Payne, Fineline Area Sales Manager) knows the industry very well so he understands where we are coming from. In this business it really is about people you know, like and trust.”
Fineline has also financed Alexa cameras for rental companies and freelance camera operators including Arri Media, Digital Garage, Take Two, Filmscape, Camera Facilities, VMI, MovieTech, Indie Films, FAVA, Film and Sales Taskforce, Shooting Machine, Video Europe, S+O Media and On Sight.
Gareth Wilding, Sales and Marketing Director, Fineline, said: “We work hard to keep at the forefront of new technological developments and to understand our customers’ requirements, and it’s clear that the Alexa is something the industry was waiting for. We are very pleased to have assisted these companies with their investments and anticipate working with many more in the coming months.”
(BMcN/GK)