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29/07/2011

Sony Delivers Scandinavia's First 3D OB Truck

Sony Professional has finished building Scandinavia's first 3D-ready OB truck for the TV2-owned production company, OB-Team.
The truck, which is the first of its kind in Scandinavia, includes 20,000 metres of cable, work space for an entire TV crew and is equipped with ten 3D cameras to produce 3D TV for a rapidly developing market.
"Sony has unique expertise in 3D productions. The combination of knowledge, training and technology made it easy to choose Sony as our partner," said Bjørnar Nordahl, Director of OB-Team.
"3D opens up new opportunities, with productions that can be broadcast live or shown as a recording in arts centres and cinemas across the country.
"We saw that the development of HD suddenly exploded and we believe that 3D will develop at an even faster rate. For example, direct distribution to cinemas was unthinkable two years ago, but now it's possible," he said.
Equipped with Sony's leading 3D technology, the new OB truck will be a market-leading tool for 3D production.
The contract with OB-Team has a budget of NOK 29 million. OB-Team is owned by TV 2, but also works on productions for other television companies, including NRK.
OB-Team will start an intensive training period as soon as the vehicle is ready and intends to start working on its first productions in 3D as early as this autumn.
"Sony has taken a leading role in the development of 3D throughout the entire value chain, from production, to distribution to cinemas and domestic TV screens," said Mick Sheehan, Head of Sony Professional Norway.
"We have delivered and will continue to deliver the biggest productions of live 3D TV, including the Football World Cup in South Africa, the Champions League, the Four Hills Ski Jumping Tournament in Germany and now the Wimbledon Tennis Championships.
"We have also shown live opera productions in Sweden and see increasing numbers of areas where 3D can create a great entertainment experience," he added.
OB-Team's new truck was being completed at Broadcast Networks in England and scheduled for delivery by the end of July.
(BMcC/GK)
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