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12/05/2011

Harris Corporation Awarded Contract To Transition Granite Broadcasting To OSi-Traffic Software

Harris Corporation, an international communications and information technology company, has been awarded a multi-year contract by Granite Broadcasting to transition eight markets and 17 channels from their existing traffic and billing software to Harris OSi-Traffic.
OSi-Traffic - a scalable traffic and billing solution, has no limit to the number of stations that can be managed from a single-server architecture. Channels can be added with the simple click of a button and a centralised database provides companies visibility into their entire business - enabling them to make faster and better business decisions to drive revenue, optimise inventory value and limit risk through corporate credit management.
Duane Lammers, Chief Operating Officer at Granite, said: "Our decision to standardise on a common traffic and billing solution across our properties is a strategic move from both a technology and a business perspective. At the facility level, moving to Harris OSi-Traffic means our individual stations will gain an arsenal of tools that enable them to run their businesses more efficiently. At the enterprise level, OSi-Traffic will enable us to centralise our operations, streamline our processes and easily keep pace no matter how much our business grows."
The advanced OSi-Traffic architecture makes it uniquely suited to large stations groups that need to centralise their data, but not necessarily their operations. Individual stations can take advantage of a centralised database that enables them to access more data more efficiently, while also independently managing the elements that are unique to their stations and markets.
Harris Morris, President, Harris Broadcast Communications, said: "Granite's decision to leverage OSi-Traffic is a further indication of the power of our solution, particularly when it comes to large-scale, multichannel operations. As the industry continues to evolve and converge, Harris is committed to supporting broadcasters with the tools needed to manage their diversifying revenue streams. We will continue to invest in our proven media products portfolio, while also developing new solutions for the extended services, emerging markets, and advanced advertising requirements of our clients."
The Harris media software portfolio includes OSi-AdConnections sales proposal software, which provides sales team members immediate access to research, overnights, proposals and posts from anywhere internet access is available and NetGain analytics software, which provides dashboards and reporting for management in an easy-to-use interface designed to provide quick insight into key business drivers.
Together with OSi-Traffic, this platform delivers significant business benefits by streamlining information across the sales operation - enhancing decision-making to identify new revenue opportunities and helping stations to efficiently manage emerging media products, while delivering quality service to their advertising clients.
(KMcA)
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