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30/03/2011

Pilat Media Announces TrafficCentral For IBMS

Pilat Media Global has announced the launch of TrafficCentral, a new traffic management console for the company's Integrated Broadcast Management System (IBMS).
IBMS TrafficCentral provides a single point of control from which to drive end-to-end traffic functions for complex broadcasting operations that encompass large numbers of channels or networks spanning many regions.
Bob Lamb, Chief Technical Officer of Pilat Media, said: "For today's large, multichannel and multiregional broadcast operations, traffic can be one of the most complex functions to manage effectively. To support hundreds of channels or networks across a large number of regions requires hundreds or even thousands of playlist variants, combining national and regional programming, and national and local advertising.
"Manual data entry and monitoring is no longer feasible given the large number of actions required. Through such features as power actions, mass-processing visual indicators and exception-based user intervention, IBMS TrafficCentral directly targets the challenges of massive, centralised multichannel and multiplatform operations - providing a centralised console with which to analyse and act on services and advertising performance."
Pilat Media's IBMS is a complete, scalable and integrated broadcast management system, delivering multiplatform solutions for content, ad sales and rights management to boost productivity across an entire broadcasting operation - from acquisitions to scheduling, airtime and non-airtime sales, traffic and finance.
For traffic, IBMS has been engineered to expedite the flow and tracking of information for complex operations that rely on the ability to deliver slightly or completely different content to multiple audience devices. The new TrafficCentral feature provides a single access point for driving all business and traffic operations from schedule creation to reconciliation.
TrafficCentral is based on the concept of streams, representing a matrix of channels or network across regions to define the span of actions and visualise the status of processes. The TrafficCentral framework therefore ties together workflow processes and business information to monitor and display the aggregate status of large numbers of business processes.
TrafficCentral is available on new IBMS systems and as part of system upgrades for existing users. More information about the solution and the complete IBMS product family is available at: www.pilatmedia.com
(KMcA)
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