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25/02/2011

Barco And Cinemark Initiate Commercial 4K DLP Deployments

Digital cinema pioneer Barco has begun shipments of its newly released DLP Cinema 4K projectors to Cinemark's theatres, starting with Cinemark's West Plano, Texas theatre.
This shipment of native 4K DLP projectors is another milestone demonstrating Barco's technology leadership. In the same way that Cinemark has achieved differentiation in the market with its XD concept, Barco will continue to help deliver a premium experience for moviegoers with its 4K projectors.
Alan Stock, CEO of Cinemark, commented: "Across the globe, the Cinemark brand represents a premium digital cinema experience. As a premiere movie exhibitor, it is critical for us to continually offer the best technology available at all times and with Barco's unparalleled brightness, image quality and reliability, we know that we can deliver the ultimate theatre experience to our patrons time and time again. Just as importantly, Barco has met every single commitment they've made to Cinemark, including 100% on-time installations even with a very aggressive deployment schedule."
Barco has rapidly lifted production to fulfil demand around the world, providing several models of its DLP 4K projectors for the various theatre footprints maintained by Cinemark. The DP4K-32B will be installed in Cinemark's largest theatres, including XD premium auditoriums, while the DP4K-23B will be deployed in the majority of Cinemark's standard auditoriums.
Barco's projectors feature the highest image quality and Guinness world record brightness, with a modular design that enables easy installation and maintenance, an intuitive user interface and smart auto lamp alignment, all at the lowest total cost of ownership, thanks to low lamp and electrical operating costs, reusable filters, and minimal maintenance requirements.
Todd Hoddick, VP of Barco's Entertainment Division in North America, commented: "Cinemark continued to be a fantastic partner to Barco and we are very happy to keep them at the forefront of movie exhibition. Our continued technology leadership , featuring numerous industry firsts, ensures that our projectors perform at the highest calibre to provide a rich, immersive and differentiated experience for their moviegoers."
(KMcA)
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