STV Goes Live With Edinburgh Websites

Scotland's STV has launched three new local websites dedicated to Edinburgh as it continues to expand its online network for cities, towns and communities across Scotland.
The move is an extension of STV's commitment to delivering high quality public service content and a more local news service across all platforms.
STV Local, which launched in September last year, is now live in six local authority areas in Scotland - North Lanarkshire, South Lanarkshire, Aberdeen City, Aberdeenshire, Moray and Edinburgh - with 19 individual community sites in local authorities covering a third of Scotland's population.
The network of websites will expand across the whole of Scotland over the next 18 months.
STV Edinburgh features three main sites, covering North, West and South East Edinburgh and reaching a total population of just under 500,000. Within each of the main sites, users can access hyper-local content about their own areas.
Covering every aspect of life and community, the sites offer a range of information relevant to local communities in Edinburgh, including up-to-the-minute news, events listings, ratings and reviews, hyper-local weather updates, traffic information and a business directory.
Alistair Brown, Head of Digital at STV, said: "Edinburgh is our largest launch area yet, and we’re very excited to be live in Scotland’s capital. The response and level of engagement from local communities so far shows that there is a real appetite for local content, both from our STV Local editorial teams and from community contributors.
"We are already engaging with community groups and public bodies as well as local media organisations to bring the best possible content to the people of Edinburgh.
"Our ambition is for STV Local to act as a platform for local people to share news and information about their communities and help draw attention to what is happening right across the city."
Meanwhile, a new mobile site also launched that makes it even easier to engage with STV Local by enabling anyone with an internet enabled mobile phone to enjoy full access to the service via their handset or mobile device.
STV Local is engaging with independent and community-based media outlets in Edinburgh to deliver rich and current content across the city, offering a platform for sharing information and access to a wider audience.
(BMcC/GK)