Broadcast News

Bookmark and Share
22/11/2010

smartclip And meta.morph Unveil TV Advertising Technology

One of Europe's leading video networks, smartclip, and meta morph, the Berlin-based independent supplier for digital interactive television, have unveiled a new advertising technology, the Universal Television Adserver Interface (UTAI).
It is designed to standardise and simplify video advertising on hybrid TVs such as Philips NetTV, Panasonic VIERA Cast and Samsung Internet@TV.
The introduction of UTAI technology means that brands, media agencies and publishers will be able to work from one ad format for both TV and Internet-based advertising. Full supporting the IAB standards for online video, UTAI technology will mean that existing online video campaigns can be delivered to hybrid TV applications without any additional effort, saving time and cost.
Sam Kayum, MD smartclip UK commented: "Brands want to be able to monetise their own content with Google TV set to launch next year, knowing what your content is worth and achieving the desired returns is critical. The really big content owners know what Google is up to and fear it won't give them what their content is worth. Through our UTAI technology brands will be able to achieve these returns while cost-effectively bridging the gap between TV and online advertising.
Bjorn Munchau, Managing Director of meta.morph, commented: "Over the past few months we have developed more than 10 hybrid TV apps for our clients. The development of the interface for delivering the ads took a huge amount of time and effort due to the different configuration of the platforms involved and the adsorbing systems used by clients. This is one of the reasons why we jumped at the chance to develop a universal interface together with smartclip. During beta testing we have already experienced 90 per cent time saving efficiencies in UTAI integration with the adserver."
Roland Schaber, COO and Co-Founder of smartclip, added: "We had a clear objective: to develop an open-source technology standard to placing digital vide ads with our adservers on hybrid TVs. A standard which provides a range of advantages to the advertising industry. Thanks to an excellent collaboration with meta.morph we have developed a very efficient solution to integrate digital video ads delivered by adservers, which all of our hybrid TV-platform partners will implement, one by one."
(KMcA)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

27/03/2024
JVC Professional Video To Debut New KY-PZ540 Series PTZ Cameras
JVC Professional Video is to debut its new KY-PZ540 Series PTZ Cameras with 40x zoom at NAB 2024 (Booth C4720). As the company's first PTZ cameras to
22/03/2024
Matrox® Video To Provide Product Demos At NAB Show 2024
Matrox® Video will exhibit in Booth SL5073 at the 2024 NAB Show, April 13-17 in Las Vegas, providing product demos and featuring customer stories that
21/03/2024
América Móvil Expands Video Streaming Offerings With Broadpeak
América Móvil is expanding its video streaming offerings with Broadpeak. América Móvil is using Broadpeak's nanoCDN™ multicast ABR solution to launch
19/03/2024
MultiDyne Video & Fiber Optic Systems To Unveil New Series Of openGear Solutions
MultiDyne Video & Fiber Optic Systems will introduce a new series of openGear solutions at NAB Show 2024 that will help customers build stronger bridg
19/03/2024
Ateme's TITAn Encoders Enable New Ways Of Consuming Video Assets
Ateme has announced that its TITAN encoders now enable new ways of consuming video assets on the Apple Vision Pro. Leveraging Ateme’s Gen 7 compressio
20/03/2006
Enhance Technology expands into IP SAN market with new UltraStor IP hybrid technology
Enhance Technology, a leading supplier of storage systems to the IT industry, is expanding the award-winning UltraStor family of storage systems into
29/04/2008
Video Ad Platform Launched
Adap.tv, a provider of contextual advertising for online video, has launched Adap.tv OneSource, the first open and universal video ad platform. Adap.t
26/10/2005
ADS Tech launch Instant TV Deluxe
ADS Tech (www.adstech.com), a leader in consumer video editing solutions, has announced the launch of the Instant TV Deluxe, an external TV tuner, vid
18/04/2023
Brompton Technology To Demonstrate TrueLight® At NAB 2023
Brompton Technology is set to make history at the highly anticipated NAB Show in Las Vegas by demonstrating its game-changing innovation, TrueLight®,
20/11/2012
24 TV Turkey Select Orad’s PowerWall Video Wall Technology
24 TV Turkey chose Orad’s on-air graphics and studio solutions to create two news studios. With Orad’s solutions, 24 TV can provide the illusion of a
30/10/2019
Broadpeak's Solutions Gain Momentum In Android TV Environment
Broadpeak® has announced that its nanoCDN™ multicast ABR and umbrellaCDN™ CDN selection solutions are gaining significant momentum in the Android TV e
05/07/2016
Production News : NOW TV Combo Launched
NOW TV has launched the NOW TV Combo - the UK's first ever contract-free triple play bundle, offering the latest and best TV, unlimited broadband as w
13/09/2007
Pilat Media Previews First Personalised TV Advertising Solution for Broadcasters and Telcos
Pilat Media, the leading specialist provider of broadcast management systems, has unveiled the industry's first personalised advertising system. The c
04/12/2008
Enhance Technology Joins Emulex Technology Partner Programme
Enhance Technology, a leading provider of data storage solutions for Enterprise and SMBs, has announced it has joined the Emulex Technology Partner Pr
10/11/2008
Enhance Technology Joins VMware Technology Alliance Partner Program
Enhance Technology, a provider of enterprise and SMB storage solutions, has joined VMware's Technology Alliance Partner (TAP) program. Together, Enhan