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06/10/2010

WRN Broadcast And Wananchi Partner For HD Playout Of Triple Play Platform

The international broadcast services company, WRN Broadcast, has announced a major contract win to manage and playout a range of TV channel for Wananchi Group Holdings' (WGH) triple play Zuku platform in East Africa.
The contract for the new channels, six of which will be available in both SD and HD, places the London-based facility at the forefront of HD playout and capitalises on the capabilities of its new London-based media centre.
WRN Broadcast has previously provided distribution services for WGH, however this new deal will provide the East African cable and DTH platform with a competitive solution to launch its growing number of channels.
WRN Broadcast will be responsible for the playout, multiplexing and distribution of 34 of Zuku's 100+ channels, with the ingest and content management of Zuku's premium channels, including the six high definition channels, also taking place at the media centre.
The HD channels will be split across Zuku's eight movie channels, showing films from some of the world's most successful studios, in addition to Zuku Life, Zuku Afrika and Zuku Sports which are dedicated to showing the best in lifestyle, documentary and sports programming.
Lars Anderson, CEO, Wananchi Group Holdings, said: "Wananchi's intention has always been to offer East Africans the opportunity to watch the best local and international content. WRN Broadcast understands this and with their well engineered broadcast solutions and our commitment to top quality content and services, such as HD, we believe we're in a fantastic position to do just that."
WRN Broadcast's new media centre features enterprise class technology based on Pharos Mediator 4, Publitronics playout servers, DDN media storage and Harmonic encoding and multiplexing. This high level of technology is matched by the expertise of the team which is led by Dave Travis, Head of Engineering and Technology Solutions and Mike Ward, Head of Operations.
David Treadway, MD, WRN Broadcast, added: "Our ability to provide a reliable, cost-effective solution based on our expert staff and state-of-the-art technology means we can satisfy demand from anywhere in the world, showcased here by our multichannel delivery between the UK and Africa.
"Furthermore, it puts us at the forefront of HD capability. We are delighted to have been chosen to be Wananchi's managed services partner and continue to look forward to further developments in the provision of both SD and HD services.
(KMcA)
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