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07/09/2010

Granada TV To Launch In Hong Kong

Asia's newest general entertainment channel, Granada TV, has now added Hong Kong to the growing list of territories where the channel is available.
From today, Granada TV will be available on PCCW's now TV, Hong Kong's largest pay TV provider, on channel 517.
Granada TV offers a line up of contemporary dramas, comedy, cutting-edge reality and the best in talk and entertainment shows. The channel is part of ITV Studios Global Entertainment and draws on the vast resources of the ITV Studios programming portfolio.
Janice Lee, PCCW's Executive Vice President of TV & New Media, said: "Now TV strives to deliver the most diversified and entertaining programming in Hong Kong. The addition of Granada TV aligns with our strategy to continuously offer more choices in quality content to viewers and to escalate the level of enjoyment. Granada TV's unique and extensive programming portfolio will be greatly enjoyed by our viewers, especially those who appreciate high-quality British programming."
James Ross, Regional Director - Asia, ITV Studios Global Entertainment, added: "'This latest launch cements Granada TV's reputation as the fastest growing entertainment channel in Asia. Hong Kong has always been a priority market for Granada TV and we are especially delighted that now TV will be the first pay TV platform in the territory to offer our contemporary programming which includes many of the most commercially successful entertainment, reality and drama shows on TV today."
(BMcN/GK)
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