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26/08/2010

Digital Magic Hong Kong Is 'Up To Scratch'

A leader in state-of-the-art post-production in Asia, Digital Magic Hong Kong, has now established an Assimilate Scratch digital intermediate (DI) workflow to specifically handle the conform, color grading, and finishing of RED digital camera's native R3D files, as well as 3D features shot with RED Digital Cinema's cameras.
Because SCRATCH is resolution independent, it will also be used as a component of their 3D pipeline for film and other digital cameras/formats.
The recipient of numerous industry accolades and awards, Percy Fung founded Digital Magic Hong Kong 30 years ago to bring the most current technologies to the filmmaking communities in China and throughout Asia.
Their client list is extensive and includes cutting-edge producers, directors, DPs, editors, VFX houses, and agencies.
Percy Fung commented: "The future of filmmaking and media entertainment is digital cinema, and we are going to see tremendous growth in 3D productions over the next few years. The advent of high-resolution digital cameras and real-time data workflows like Scratch that include powerful tool suites are making this possible."
Digital Magic Hong Kong is a leading pioneer of digital cinema in Asia. To stay current with the latest data acquisition cameras, such as RED, they needed a reliable data workflow that could read and easily work with the native raw imagery in high resolution for conforming, color grading, and finishing of RED-based features and projects.
They also need a real-time data workflow and tool suite that has the power and performance to handle the complexities of 3D post production. SCRATCH met all this criteria; is resolution independent for working with a variety of formats; and offers an upgrade path for new and enhanced capabilities in the future.
Mr Fung added: "Our goal is to always be a world-class post-production facility that delivers results of the highest quality to our clients. We offer an extensive range of post services and use best-of-breed software and hardware technologies.
"We recently upgraded our 2K/4K digital intermediate (DI) services to increase the quality, speed and power of the digital cinema post-production process. Assimilate's Scratch has been added to our digital pipeline for this purpose," he said.
(BMcC)
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