Broadcast News

Bookmark and Share
22/06/2010

Christie Maxes Out On MicroTiles At Cinema Expo

A global visual technologies company will be taking a highly ambitious approach to this year's Cinema Expo International 2010.
As the market leader in Digital Cinema Projection, Christie will showcase exclusively to the international cinema community their multi-configurable modular digital canvas.
The award-winning system has been developed with digital signage applications in mind, such as lobby displays and retail or concession signage. And in contrast to the trend for large single panel displays, seen in consumer products offered for digital signage applications, MicroTiles' small footprint means that they can be tiled and arranged to make whatever size, shape and resolution is required, for the environment in which they are to be placed, making it a perfect solution for cinema lobbies.
At the Christie booth, the gravity desk configuration (as seen at the 2010 edition of Screenmedia Expo Europe) will again be constructed from MicroTiles and there will be additional 1x5 and 4x1 configured columns (the former displayed on a 30° vertically angled column), promoting a demo application for concession stands.
Finally, a conventionally-shaped 8x4 MicroTiles wall, will be used to showcase footage of the World Cup, and serve as a cinema lobby information display with movie poster and trailer promotion.
However, as part of the Cinema Expo Screening Programme, Christie D-Cinema projectors will support three screening presentations with their Series II projectors, including Toy Story 3 in 3D.
Explaining Christie's progressive approach, Richard Nye, Christie's Cinema Sales Director in EMEA, commented: "While visitors will still be able to find out the latest information on our Christie Series 2 projectors, exceptional market demand has enabled us to focus on MicroTiles, and provide exhibitors with a media display which sets new standards in the industry."
Ever aware that the modern cinema experience begins the second the cinema-goer arrives in the foyer, exhibitors have been looking to capture additional revenue with increasing investment in foyer infrastructures; this includes looped trailers, screening information, concessions and promotions.
"There is no product more suitable on the market to display content in high definition on virtually seamless modular displays," enthuses Nye. "These can either blend unobtrusively into the environment or be 'sculpted' into an unusual geometric shape, and enhance the foyer design aesthetic."
Christie is an official sponsor of Cinema Expo International, which will again bring together key decision makers from every major, regional and independent cinema circuit, major international film distributors, as well as the manufacturers of products, services and technologies for the cinema industry. The convention includes preview screenings of upcoming films, product reel presentations, educational seminars, special events and awards galas.
This year's Cinema Expo International 2010 takes place at Amsterdam RAI, 21st-24th June. Christie MicroTilesT can be found at Hall 11, Suite A.
(BMcN/GK)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

20/03/2024
Pikolo Systems Group Teams Up With Actus Digital
Pikolo Systems Group has entered into a strategic partnership with Actus Digital (Actus) to streamline and increase engagement for broadcast operation
15/03/2024
Sky Opens New Digital Hub In Gateshead
Sky has opened a new Digital Hub in Gateshead in partnership with Age UK Gateshead. Opening the new Hub, local MP and Chair of Age UK Gateshead, Liz T
25/08/2023
Lawo To Display Groundbreaking Products At IBC 2023
Lawo is set to unveil its latest innovations at IBC 2023 in Amsterdam. Visitors to Lawo's booth 8.B90 will be greeted with a suite of groundbreaking p
22/08/2023
Magnifi By VideoVerse to Showcase New AI Products At IBC 2023
Magnifi by VideoVerse has announced details of the showcase of new AI products and functionalities that it will be presenting at IBC2023 (15-18 Septem
03/04/2023
Qvest To Display High-Performance Products At NAB 2023
Qvest is to showcase high-performance products and solutions for media workflows from April 16-19, 2023, in the West Hall (W2042) at NAB 2023. With it
26/01/2024
VITEC To Showcase A Range Of New Products At ISE 2024
VITEC is to showcase a range of new products and enhancements at ISE 2024 (Fira Barcelona, 30th January to 2nd February 2024, Stand 5.C300). At the sh
10/01/2024
Pliant Technologies To Showcase MicroCom Family Of Products
Pliant Technologies is to showcase the latest addition to its MicroCom family of products, the new MicroCom 863XR wireless beltpack at ISE 2024 (Booth
10/03/2023
Broadcast Beat Studios To Produce Four-Day International Telecast
Broadcast Beat Studios (booth# C8835) and Broadcast Beat, in association with NAB, will produce the 2023 edition of NAB Show LIVE from NAB Show® in La
27/10/2009
Christie Delivers Next-Generation Digital Projectors
A leader in digital cinema projection technologies, Christie, will debut its next-generation digital cinema solutions, the Christie Solaria series, at
24/06/2005
Christie support Cinema EXPO International 2005 celebration of digital cinema
Cinema EXPO International 2005 on June 27 to 30, 2005, Europe's largest gathering of the Motion Picture Theatre Industry, will open its doors next wee
21/03/2024
Clear-Com To Highlight Range Of Products At NAB Show 2024
Clear-Com® is set to captivate attendees at the National Association of Broadcasters (NAB) Show from April 13 to April 17, 2024, in Las Vegas, Nevada.
21/03/2024
Joseph Electronics To Display A Range Of Videosys Camera Control Products
Joseph Electronics will be showing a range of Videosys camera control products at NAB 2024 (Booth C1708). Joseph Electronics will highlight Videosys B
22/03/2024
Tolka To Unveil Range Of Broadcast Media Products
Tolka Telecommunications is to promote its extensive range of broadcast media products and services at the April 14-17 2024 NAB Show in Las Vegas. Hig
05/12/2008
AccessIT And Christie Enter Supply Agreement For Phase 2 Digital Cinema Deployment Plan
Building on the success of the Phase 1 Christie/AIX Digital Cinema deployment plan, Access Integrated Technologies and Christie Digital Systems USA ha
23/10/2008
Global Digital Cinema Installations Top 5,000
The march of digital cinema has begun with news that Christie, a global leader in visual solutions for entertainment, business and industry, has surpa