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16/03/2010

Chyron Sign NeuroTV

A worldwide partnership has been signed between NeuroTV and Chyron integrating NeuroVS virtual set technology.
The partnership enables Chyron to integrate and co-market virtual set technology across its existing graphics platforms.
The resulting solutions will allow Chyron to offer a broader based line of products. "We have been watching this technology very carefully and believe that now the time is right to integrate graphics and virtual sets and introduce a comprehensive, integrated, workflow package to the market," said Kevin Prince, Chyron's Senior Vice President & Chief Operating Officer.
"As our industry transitions from SD to HD budgets are being squeezed, our goal at Chyron is to offer clients systems with at least a 5:1 financial benefit.
"Combined with the NeuroTV trackless technology, these products fit our core goals and provide our clients with alternative technology while fitting with standard workflows."
NeuroTV's virtual set technology is an emerging solution that generates real time 3D sets, animations, interactive characters and now graphics.
While virtual set technology is still in its infancy in the United States, both companies believe that the current industry atmosphere and new technology makes adoption increasingly attractive.
"Continued economic pressures make our new technology increasingly viable for a wide variety of broadcast and video operations.
"The partnership with Chyron allows us to provide a fully-integrated, next-generation platform for graphics and virtual sets and represents a new standard of quality, cost efficiency and flexibility,” said Guy Vanden Bemden, founder of NeuroTV.
NeuroTV will be demonstrated at NAB on the Chyron booth SL1420.
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