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12/03/2010

BFI Launch DVD/Blu-ray Dual Format

The British Film Institute, the renowned archive, cinemas, festivals, films, publications and learning resources is to introduce dual format editions of movies.
Both the DVD and Blu-ray versions of selected releases – main features and extras alike – will sit side-by-side in a competitively-priced single package.
Dual Format Editions launch on 26 April, at RRP £19.99, with two classics from the master of Japanese cinema, Yasujiro Ozu: Tokyo Story (1953) and Early Summer (1951). Over the next 12 months a total of 25 releases will be packaged in this way.
Sam Dunn, Head of BFI Video Publishing, commented: "The idea behind Dual Format Editions is to provide film lovers with the ultimate win-win solution in a time of financial uncertainty and technological confusion.
"Not only does the price mean that the BFI's quality Blu-rays are instantly more affordable, but the inclusion of both DVD and Blu-ray in a single package means that the DVD buyer is safeguarded against upgrades they may make in the future at no extra cost."
Existing Blu-ray customers will benefit both from the lower price and from the inclusion of a DVD, which offers greater flexibility for viewing away from the home cinema environment.
Over the past 18 months the BFI has embraced the Blu-ray format and built a unique and exciting catalogue of High Definition releases.
Providing a platform for both critically acclaimed and little-known films, the BFI Blu-ray range not only includes classics such as Saturday Night and Sunday Morning, Red Desert and Salò, but also showcases lesser-known, but equally arresting, works by unduly neglected filmmakers like Jeff Keen, Bill Douglas and Jane Arden.
(BMcC/GK)
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