Broadcast News

Bookmark and Share
18/02/2010

Agreement Advert May Be 'Illegal'

A radio advertisement promoting Northern Ireland's Hillsborough Agreement may have to be pulled from the airwaves in cases where stations have not obtained clearance.
The advert, launched and paid for by the Stormont Office of the First and Deputy First Ministers, has been criticised by other political parties.
The regulator, Ofcom, has begun an investigation after the TUV complained the advert breached advertising law.
Ofcom said broadcasters should not transmit the advert without clearance.
Under the Radio Advertising Standards Code, "special categories" of advertisements "must be cleared centrally" by the Radio Advertising Clearance Centre before they can be broadcast.
Such special categories include "political, industrial and public controversy matters" and government campaigns.
"In advance of any Ofcom decision on this advertisement, we have reminded the relevant broadcasters that, unless they have obtained central clearance for the advertisement before its transmission, they should not continue to broadcast the advertisement," a spokesman said.
The TUV leader, Jim Allister, complained that the advertising campaign was "a mere vanity stunt" on behalf of two largest parties in Northern Ireland, while the SDLP's Mark Durkan said the advert came "dangerously close" to electioneering on behalf of the DUP and Sinn Fein.
Ofcom said it would publish its final decision on the advert when it had completed its investigation.
(BMcC/GK)
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

06/03/2023
NOA Helps Broadcasters Stay On Top of Advancing Technology
NOA GmbH continues to assist its partners worldwide in benefiting from continually evolving technology, such as transitioning towards next-gen IT hard
01/09/2023
CueScript To Unveil Tools Needed For Broadcasters To More Easily Produce Content
At IBC 2023 (Stand 11.D10), CueScript is to showcase a range of tools needed for broadcasters to more easily produce content in the field. This includ
24/08/2023
evertz.io Helps Broadcasters Launch New Channels
Creating new channels and monetizing content across a variety of platforms has never been easier thanks to evertz.io, a powerful Software as a Service
12/12/2022
Major Broadcasters Rely On Production Technology From FOR-A
While the match content is provided by the host broadcast organisation, at major international sporting events like the football competition in Qatar,
06/09/2022
Hitachi Kokusai Electric Provides Cameras To Italian Broadcasters
Hitachi Kokusai Electric has completed massive projects to provide cameras to the leading Italian broadcasters. The two long-term contracts provided c
05/09/2022
Hitachi Kokusai Delivers To Leading Italian Broadcasters
Hitachi Kokusai Electric GmbH has completed massive projects to provide cameras to the leading Italian broadcasters. The two long-term contracts provi
20/04/2022
BATON Captions Now Available To Broadcasters
Interra Systems has announced that BATON Captions, its automated captioning solution, is now available to broadcasters and other media professionals a
24/03/2022
Broadcasters Turn To Avid's Subscription Based Tools And Content Platforms
Numerous post production houses, broadcasters and other content creators are ending their reliance on perpetual license software and are turning to Av
10/03/2022
Triveni Digital To Demonstrate NextGen TV Solutions For Broadcasters At NAB 2022
At the 2022 NAB Show Triveni Digital will demonstrate its end-to-end NextGen TV solutions for broadcasters. Triveni Digital's ATSC 3.0 solutions offer
28/07/2022
StreamGuys' Programmatic Ad Services Help Radio Broadcasters Maximize Monetization
Radio broadcasters looking to improve their monetization and fill unsold ad inventory in their digital offerings have a powerful new ally with program
16/04/2024
VITAC Teams Up With ENCO
VITAC, a Verbit Company, the largest captioning company in the United States, and ENCO, have announced a strategic partnership aimed at providing broa
21/06/2022
Channel 4 Breached Conditions Of Its Broadcast Licence - Ofcom
An Ofcom investigation has found Channel 4 breached the conditions of its broadcast licence following an extended outage of its subtitling, signing an
19/04/2023
Zero Density Displays Virtual Video Bundle At NAB 2023
Zero Density has announced ZD | Virtual Studio, a new software bundle that lowers the barrier of entry into virtual production. ZD | Virtual Studio is
11/12/2001
REEVES DIRECTS NEW CINEMA ADVERTISEMENT
STEVE Reeves has directed an outrageous cinema spot through Another Film Company, produced by CDP-Travissully for ultra-fashionable lingerie company A
08/04/2024
Amagi To Display Cloud-Based Solutions
Amagi has announced that at the 2024 NAB Show, it will be showcasing innovative cloud-based solutions that are reshaping the live broadcasting landsca