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26/01/2010

4-D Creative Media Purchases eQ For HD

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A US-based media production house has choosen Quantel for toolset, quality and multiple format handling capabilities.
New York's 4-D Creative Media has purchased a Quantel eQ equipped with the QColor in-context color correction option to handle its growing high definition finishing needs. 4-D Creative is a media production company with a significant broadcast and advertising track record in the heart of Manhattan New York. Recent 4-D clients include Revlon, Conde Nast, NBC, Time-Life, Ford Motor Company, Wired magazine and the Wall Street Journal.
Rob Carbone, 4-D President and Creative Director commented: "The eQ provides us with the rich tools we need to best serve our clients with the high quality of work they're used to at 4-D, while very easily dealing with any file format we wish to throw at it including RED."
Executive Producer Peter Cascone added: "The storage capacity of the eQ allows us to finish several HD long form programs simultaneously, along with HD commercial projects, in the same box.
"Having a full audio capability, along with the visual tools, also gives 4-D a tremendous workflow advantage. I see the eQ as putting us in the forefront of where creative post is and where it's going, with a competitive edge."
Lee Turvey, at Quantel New York Sales concluded: "We are delighted to have been selected by 4-D Creative to support their HD finishing needs and look forward to helping them take advantage of new revenue streams and achieve even more success in the future." For more information visit: www.4-dcreative.com
(BMcN/BMcC)
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