Broadcast News

Bookmark and Share
22/01/2010

TV Production Turnover Increasing, Says Report

News Image
Defying last year's reports of a downturn in TV advertising spend due to recession-induced cutbacks and moves to online advertising, a North East marketing and communications company is reporting an increase in TV production turnover for the fifth consecutive year.
With a double-figure percentage increase in their already seven figure TV production turnover in 2008/2009, Robson Brown puts part of the growth down to the cost-effective rates associated with film crews based outside of London, which has always attracted commissioning clients.
But the recent introduction of high-end editing software, such as Smoke and Flame, to regional studios and a notable increase in the production of TV sponsorship idents, or bumpers, has seen a significant drive in TV production up north.
The report comes on the back of the Agency’s most recent national TV production campaign in which it devised and directed a TV bumper advert for Britain’s biggest bed specialist, Dreams, as well as securing its sponsorship of one of Britain’s most highly watched, lucrative slots, Channel 4’s Celebrity Big Brother.
The sponsorship bumpers, seen by over six million viewers each night, follow a string of high profile sponsorship and advertising campaigns across the nation’s TV screens that have been produced and secured by Robson Brown’s TV and Film team.
TV Producer Steve Hunneysett, who has headed up TV and Film at Robson Brown for the last decade, commented: "While the industry remains inundated with national stats on the decline of TV advertising, our experience has demonstrated a real resilience within the region.
"It's true that the rush towards online advertising combined with the current financial climate has led to a reduction in TV budgets in real terms. However, it would seem that a number of marketing directors are countering these effects by moving production out of London."
He continued: "Our portfolio of clients has included some of retail’s biggest names - the Co-op, SCS, Electrolux, Greggs, and Procter and Gamble – and the work just continues to move up north. In the last two months, we've renewed TV production contracts for London-based Dreams and the Manchester Arndale Centre, while we’re currently in production with top UK brand Flymo."
Robson Brown’s work for household-name clients such as Dreams, whose advertising coverage on ITV outstripped brands such as Mars, Sainsbury’s and Tesco’s in 2008, is continuing to highlight the North East’s stature as a major force in the creative industry.
(BMcN/BMcc)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

26/10/2005
ADS Tech launch Instant TV Deluxe
ADS Tech (www.adstech.com), a leader in consumer video editing solutions, has announced the launch of the Instant TV Deluxe, an external TV tuner, vid
05/07/2016
Production News : NOW TV Combo Launched
NOW TV has launched the NOW TV Combo - the UK's first ever contract-free triple play bundle, offering the latest and best TV, unlimited broadband as w
30/10/2019
Broadpeak's Solutions Gain Momentum In Android TV Environment
Broadpeak® has announced that its nanoCDN™ multicast ABR and umbrellaCDN™ CDN selection solutions are gaining significant momentum in the Android TV e
27/09/2012
smartclip Publish Findings On Connected TV Users
smartclip, the multiscreen video and brand advertising platform, has published the findings of the first ever research on Connected TV users. In assoc
02/11/2007
Bedlam TV Offer High Quality TV And Video Production
Bedlam is a brand new television and video production company offering a complete production package from initial concepts right through to final film
26/06/2008
Content Creators Get Upload TV
An innovative communications company, Uploaded.TV has announced the launch of its website where members can send their videos to real TV. Uploaded.TV,
29/09/2017
RTS Announces Nominations For North West Awards 2017
The Royal Television Society (RTS) North West Centre has announced the nominations for its annual awards, at an event sponsored by Audio Network. Cat
09/01/2013
Phoenix TV Selects Netvue IPTV Television Distribution System
Netvue, an IPTV systems integrator, has installed a solution for Phoenix TV to distribute television signals around their new production centre and st
19/08/2008
Brits Break Free Of TV Schedule With Digital TV But Gen Y Still Love It Live, Report Reveals
The ability to pause rewind and record TV is freeing Britons from the fixed TV schedule according to a survey of 2,000 UK digital TV viewers, commissi
17/11/2017
UK Studios: An International Success Story
It has often been said that Hollywood is the most recognisable film industry in the world, with hundreds of movies and television series generated eve
21/04/2023
DHD TX2 Ultra-Compact Multitouch Audio Production Mixer To Debut At MPTS
The DHD TX2 ultra-compact multitouch audio production mixer will make its UK exhibition debut at the Media Production & Technology Show (MPTS), Olympi
21/04/2023
FOR-A To Showcase NDI®-Compatible Live Video Production Ecosystem
FOR-A is showcasing a fully NDI®-compatible live video production ecosystem at CABSAT 2023 (stand S1-M10, Dubai World Trade Centre, 16 – 18 May). The
20/04/2023
Grass Valley Expands Production Switcher Lineup
Grass Valley has announced a new product innovation within its Production Switcher product lineup. Grass Valley production switchers continue to lead
29/04/2008
Video Ad Platform Launched
Adap.tv, a provider of contextual advertising for online video, has launched Adap.tv OneSource, the first open and universal video ad platform. Adap.t
18/02/2020
Cello Launches New FreeviewPlay Range
British TV manufacturer Cello has launched new FreeviewPlay range with Alexa voice control, powered by netgem.tv. Available in screen sizes 24-inch up