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TSI Design designs new titles for This Morning

TSI Design was commissioned by Granada Media to create and produce the new title sequences for ITV's flagship magazine show, This Morning.
TSI Design has created a fresh face for the show without losing the familiar brand of This Morning. The concept consists of a graphic composition made from different organic backgrounds subtly divided into rectangles like a chequer board. Design and direction was by TSI Design's Ben MacGregor.
TSI's Mark McKenna and Dicky Everton created the sequence in fire. The idea behind the sequence reflects the magazine style of the show and captures the contents of it by featuring VT and associated images within the chequer board.
Transmission of the new titles is scheduled for September 2.
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